On ‘the single view of the customer’

“We need a single view of the customer!” Well, no you don’t, and you can’t have one anyway. ‘Single view of the customer’ is one of those easy to trot out phrases that sounds brilliantly simple and impossible to argue…

📄 Balancing ambition and caution in LGR

Chatting with Clare this morning about all things digital and local government reorganisation, I came to the conclusion that it really is all a balancing act. The risks of things going wrong are huge, and the importance of being ‘safe…