I linked to the recent Notify case study on LinkedIn, adding the commentary below. Saving here for posterity 🙂
Feels to me like this ought to be something easily adopted in local government. I did some digging into Notify uptake in local gov a year or so ago, and found that many councils use Notify for one or two things, but it was rarely considered a core component of digital service delivery. Why? Because sending SMS notifications isn’t part of many workflows. Often because it was seen as too expensive when looked at 10 or 15 years ago.
Encouraging councils to send more SMS notifications is the start, because leveraging Notify to do it is an absolute no-brainer.
(Am aware that Notify does more than SMS, but you hopefully get my point.)