Problogging

I’m hugely envious of folks like Shawn Blanc and Ben Thompson. Their job is their blogs! How lucky is that?

This year I’ve really got into the content-producing swing of things – dunno if you’ve noticed. With this blog settled down and at home on WordPress.com, my newsletter working nicely thanks to Goodbits, the podcast rumbling along nicely on Libsyn and my Pinboard bookmarks providing even more stuff for people to look at if they need it, the tech and workflow is all slotting together very nicely.

It would be fantastic to be able to just focus on this content creation an curation work. It’s what I really love doing. Figuring a way to make it sustainable though is not easy.

Shawn and Ben both have membership schemes. Their core blogging is available for free, but extra bits – including content via email and podcasts – are members only. Members have to pay a certain amount to get access to it all.

This is a great way of doing things, but you need people willing to pay for your content.

Sponsorship is another way of doing things. John Gruber’s Daring Fireball does this, with the blog’s RSS feed being sponsored every week by a tech company wanting to reach his (many) readers. Gruber charges $9,500 per week for this sponsorship. Wowza!

The other option I guess is what I currently do, which is to use the content creation as a way of promoting my consulting work. The downside of this is that a) the blogging etc is a means rather than an end; and b) that I have to leave the house now and again.

Maybe I should just stop being lazy!

Recording podcasts

A few people have asked how I go about recording my podcast. So I don’t need to keep repeating myself, I thought it worthwhile to write it up here.

Skype

So, the format of my podcast is usual an interview, or really just a chat, between myself and one other person. It’s done using Skype,  just a normal free call using the basic service. It’s not perfect but is usually good enough.

When recording, I wear a pair of Logitech UE 4000 headphones which feature a microphone on them, which cuts down on too much background noise, and using headphones means there’s no echo too.

Call Recorder

To record the conversation I use a Mac app called Call Recorder. This really does exactly what it says – you start the Skype call, then when you’re ready, hit record and it starts to record both ends of the conversation.

The file is saved as a .mov on your desktop, and Call Recorder comes with another app to convert this file to mp3.

If you’re on Windows, then you could try Evaer instead of Call Recorder.

Garageband

I tend not to bother editing the podcast, unless something catastrophic happens during recording like Skype dropping out or similar. I use Garageband for this, which is a free bit of software on the Mac.

If you’re on another platform then the open source Audacity would be a good place to start.

Libsyn

Once the file is ready to go live, I upload it to Libsyn, which hosts the audio file and also creates an RSS feed for the podcast with the appropriate enclosure. Libsyn also submits the podcast to iTunes, helps you add an image to feed and so on, to make things look at least reasonably professional.

It’s pretty cheap – the basic tier is just a few pounds a month, although I pay a bit extra for more storage and some stats.

One thing I have found with uploading the file is that rather than using Libsyn’s browser based uploader, it’s best to save your audio file in Dropbox first and then use Libsyn’s tool to transfer that file into Libsyn. Just seems to work better and have less chance of failing.

WordPress

I then promote the podcast by creating a post on my blog here in WordPress. WordPress has an inbuilt audio player, so all I need to do is paste the URL to the audio file into my post, and WordPress does the rest for me.

I listen through the podcast and add links to the show notes as it plays, to help listeners find out more about what I am talking about with my guest.

Hope that’s useful! Any other podcasting tips?

Podcast episode 4 – Andy Mabbett

Here’s the fourth episode of the podcast, where I chat with Andy Mabbett, twitcher birder extraordinaire and Wikipedian par excellence. He’s also done a bit of web work in local government.

Here’s a link to download the original mp3 file if you would like to do that.

If you would like to subscribe to the podcast in your favourite podcasting app, the feed is http://davebriggs.libsyn.com/rss or you can find the podcast on iTunes.

Show notes and related links (in a slightly jumbled order):

Where should internal communications efforts be focused?

shutterstock_129038351I was part of an interesting discussion recently where internal communications was being debated. It was revealed that only 40% of staff were engaged with the communications coming from the corporate centre.

The conversation focused on what could be done to engage better with the other 60%. What mediums should be used? What tone and style? Should it be online? What about those without computer access?

I jumped in, slightly provocatively perhaps, to ask why you would want to that. Perhaps there’s a bigger issue here, which is that probably 40% of people paying attention to internal corporate communication is about right, and nothing could really be done to change that more than a couple of percentage points either way.

Maybe it’s the case that 60% of workers in a large organisation just don’t care that much. They come to work, do their job, and then go home and do the stuff they are really interested in. I’m not being critical, it’s just that different people have different priorities.

It might sound insane to the readers of this blog, but not everyone gets excited about the idea of transforming local government!

Instead of spending time and resources chasing after this large group of people, who, with the best will in the world, couldn’t care less about the new corporate strategy, perhaps it would be best to focus that energy on those who actually want to talk about this stuff.

In other words, who are your 40% of enthusiastic, motivated people? How do you find them? What do they want from you, in terms of communication and engagement? Give it to them!

Yammer is a good example here. Someone said in the discussion referred to above that not that many people were active on Yammer. That’s an experience across a load of organisations I know who use that particular tool.

However, those people who use Yammer are likely to be positive about change, curious about new tools and ways of working, willing to experiment and to go beyond the usual ways of doing things. I’d say they are exactly the sort of people that a corporate centre would want to have on-side, engaged with what’s going on in the organisation.

What do people think? I’m not actually saying to stop trying to communicate with everyone, just that putting extra effort to persuade people to do something they don’t really want to do might not be a good use of precious resources.

Load more posts!