Social Media

It’s Not Just the Blog

As part of some notes I have been putting together for getting started with blogging, I’ve written about some of the other services that it might be a good idea to register with, in addition to your blog:

No blog exists within a vacuum, and if you to get the most out of yours, you need to be engaging with other online social services too.

1. Flickr

Flickr is a photo hosting and sharing site. What that means is that you can upload photos onto the web, and embed them into your blog posts without having to worry about whether you have them in the right size to suit your blog’s theme – Flickr resizes them all for you. You can then link back to the photo’s page on Flickr, allowing your readers to see larger versions, for example. You can also tag your photos with keywords that make it easier for people to find them and for you to find similar content uploaded by others.

Flickr is a social network in itself, of course, and therein lies another of its strengths for the blogger. If someone comes across one of your photos through Flickr and likes the look of it, the chances are that they will click a few links and find their way to your blog. Bingo! Another reader.

Along similar lines when it comes to media sharing are YouTube for video content and SlideShare, which allows you to embed and share PowerPoint presentations.

2. Technorati

Technorati used to be the number one search engine specifically devoted to blogs, but now it has pretty much been overtaken by the Google juggernaut. Having said that, though, it is still a pretty useful service.

Once you have claimed your blog on Technorati, it lets you track who is linking to you, which is both heart-warming and useful. You can assign tags to your blog, which can help people find you. Other things you can do include putting a little badge on your blog, linking people to your Technorati page and encourages them to mark your blog as a favourite. Other people are then alerted to the act of favouritisation, and so they too are aware of your blog.

It’s essentially another service to make your blog more discoverable.  And that’s a good thing.

3. MyBlogLog

MyBlogLog is a service from Yahoo! Which helps you both find out a little more about your readers as well as building a bit of community spirit around your blog. It does a number of things: it tracks where people are coming to your blog from, and where they leave it to; it logs members of MyBlogLog and displays their photos on your blog; and it allows people to join a community page for your blog and have discussions with one another.

It’s a great way of finding out more about your readers, what they are interested in and what topics, or styles of writing, attract are most popular.

4. Del.icio.us

Del.icio.us is a social bookmarking service. Rather than just save sites you see as useful to your browser, it allows you to save them to a publicly viewable website. Like Flickr, you can tag your bookmarks, which will help people to find them.

Del.icio.us also lets you integrate its service with your blog. So, you can have a daily posting of the links you have bookmarked that day to your blog. This is a great way of flagging up stuff you think your readers might find interesting but which you don’t have an awful lot to add to. You can also have a cloud of your popular tags in your sidebar, so folk can access links you have recommended on a certain topic.

You can also make it easier for your readers to add your posts and pages to del.icio.us too, by including links in each one which they can click to be taken straight through to the del.icio.us site. These can also tell you and your visitors exactly how many people have already bookmarked a particular posts, which is another great way of finding out what’s hot on your blog.

5. Twitter

Twitter is a micro-blogging service, which allows you to post updates on what you are up to that are of up to 140 characters. The limit is important because some people used text messages on their mobile phones to both provide their own and receive updates from others.

Twitter can also be used to inform people of when you have made a new posting to your blog, which is another effective way of publicising your content. Twitter regularly features as the top referring site for DavePress, for example – people do follow the links that appear there.

Creative Connectivity Slides

I spoke last week at Creative Connectivity, a conference being organised by the Yorkshire and Humber Regional Support Centre, which is funded by the Joint Information Systems Committee – on the subject of the risks and opportunities presented by Web 2.0 and social media for e-learning providers.

I was surprised by some of the discussions – college staff are really paranoid about things going wrong, perhaps justifiably, I don’t know. But issues were raised that I just hadn’t occurred to me before. Take online adverts, for example, which I have for a long time accepted as a necessary evil for getting access to great free web tools. But what if a college lecturer advises a student to use a certain website, which happens to have adverts for (say) online dating? Apparently, the college could end up getting a kicking from parents.

As with all discussions about risk, though, the key questions are “So what?” and “What’s the worst that could happen?”. Certainly when it comes to issues around personal data, the latter is most pertinent. I mean, what information is likely to be left on a social network by a student that an identity thief could really make use of? And what use would a 16 year old’s identity be, anyway?

Still, I think there is an opportunity here for someone to put together a closed, safe, ad-free social network for schools and colleges.

Here are the slides that I presented, in case they are of use.

[slideshare 237302 risk-opportunities-of-web-20-1201025828755198-3]

If you would like me to come and have a chat at your organisation or event about any element of social media and web 2.0 tools – whether to communicate, collaborate or educate, do get in touch.

A social media software toolkit

Being a blogger is about far more than just words. To that end, you need tools which you feel comfortable with to enable you to create in any number of different media. Here’s some of the software I use to create my blogs and other online content. It would be cool to know what other options are out there, so do let me know what you use in the comments!

  1. Firefox. My window onto the web. Of course, the various plugins I use make Firefox into a better tool for blogging. But that’s for another post…
  2. FeedDemon. My RSS reader of choice. Of course, now it’s free, it should be yours too 😉 Being a desktop based reader, as opposed to web based ones like Google Reader and Bloglines, has a number of advantages – like downloading feed items to read when you are without the web – but to be honest I like it best because I am used to it. How pathetic is that?!
  3. Windows Live Writer. This is a new one for me as I always used to be a BlogJet fan. But I gave the latest version of WLW a try a month or so back and I love it. How come MS can get some stuff, like this, so right – and yet others so badly wrong? Using an offline editor just works better for me that using the inbuilt WordPress online offering. One advantage is that I can write blog posts without an internet connection, like right now when for some reason the connection’s dropped…
  4. Paint.net. A great free image editor. Much easier to use and more stable than the Windows version of the GIMP. Paint.net is easy to use and packed with features.
  5. SnagIt. Lee Hopkins tipped me off to this one and it’s the most recent addition to my toolkit.Snagit is a great little bit of software that makes taking screenshots a doddle. No relying on the PrtSc key any more! Snagit lets you copy just a portion of the screen, or even an entire web page that scrolls a number of screens. You can then use SnagIt to resize, crop and add effects as you see fit without having to fire up another image editor.
  6. FileZilla. A great little open source (free as in speech, as well as beer) FTP client.
  7. Audacity. It’s always cool when an open-source bit of software is also one of the best available, and Audacity is one of those. An audio editor which makes producing podcasts child’s play.
  8. BB Flashback. This lets me produce screencasts – videos of what I am doing on my PC screen. Great for producing demos and tutorials. Not sure if this is the best package on the market – lots of people use Camtasia – but this was more reasonably priced 🙂
  9. Windows Movie Maker. OK, so I need to get some better video editing software 😉
  10. Evernote. A lovely note-taking application. It lets me clip things as I am browsing through the web, whether text or images. Handy for pulling together thoughts for blog posts.

Photo credit: Saffanna

Be More Productive with Web 2.0

Here’s a little presentation I have cobbled together to try and show what’s possible with a web browser these days. It certainly isn’t intended to be comprehensive, rather to give folk an idea of where they can go to start experimenting. Feel free to use it, edit it, do whatever you like with it.

[slideshare 175910 be-more-productive-with-web-2-1195739427150628-3]

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