webinar

🖥️ Join the Change Makers – every month, online!

My good friend Carl Haggerty and I are really pleased to be kicking off a new monthly thing – The Change Makers.

The first one is on Tuesday, 28th January 2025 at 11am and you can sign up for it now. We’ll be having a fairly open conversation about the broad topic of organisational change and our experiences of it.

Carl has recently started his own business – Relationships for Change – and I have been busy in the last few months rebranding what I do workwise, from SensibleTech to Localise. So it seems a good opportunity to bring our respective perspectives on change in local public services together.

We will be taking a change related topic every month, having a chat between ourselves and inviting all those who join us to offer their perspectives as well. We will flag up on our blogs what subjects we will be tackling each month, but it will always be something relating to change, and how the people and the digital elements can sometimes conflict, but can also combine well to create lasting, positive change.

We weren’t sure whether to do a podcast or a live online call, so we’ve decided to do both at the same time – a monthly online call that anyone can join and contribute to, that we record and publish afterwards.

If you would like to take part in the sessions, they are run on Zoom on the last Tuesday of every month at 11am for an hour. You can sign up for all the sessions on TicketTailor – slightly annoyingly, you have to do each one individually – but we promise it will be worth it!

To enable us to share useful things with those that join in or catch up with our discussions, we have also created a space on GovGroups which anyone can join. Just visit GovGroups, create your account, and then visit our Change Makers groupand join it!

We both look forward to seeing you there, and to grow our community of change makers in local public services!

New free Think Digital webinar – 8th September, 11am

There was a lot of interest in my last webinar on Think Digital, where I talked through the ten principles fairly briefly, just to give folk an overview of what I am on about.

I think it’s time to go into more detail about how you can make this happen, so over the next few months I will be running a webinar on each principle.

The first of these will be taking place on 8th September at 11am BST. It’s on the topic of strategy, leadership and capability which are the foundations of the Think Digital approach and are vital to get right if digital transformation is going to take place.

Sign up for your free place here!

Innovative ways of training

I’ve been thinking about using some new ways of providing training on digital engagement stuff to those working in public services – in tandem with the traditional approach that we are taking in our workshop tomorrow.

Webinars are something I’m looking into, and I’ve written about my experiences of running them previously. What I am looking at doing is something a little more structured over a period of time.

So, how about a twelve week course on digital engagement? One webinar per week on a chosen topic, with a private discussion space so everyone can talk to each other about the topic afterwards.

Here’s a draft list of weekly topics:

  1. Introduction to digital engagement
  2. Designing your strategy
  3. Designing a policy
  4. Operational engagement plans
  5. Managing risk
  6. Developing a Facebook page
  7. Effective organisational use of Twitter
  8. Blogging for organisations
  9. Crowdsourcing and online open innovation
  10. Social media for events
  11. Social media in a crisis
  12. Community building and sustainable engagement

Would this be something you or people in your organisation would be interested in?

Also… would you (or your organisation!) be willing to pay for it? How much?

The wacky world of webinars

I’ve done a few webinars now with the Learning Pool posse and am planning to do a lot more as both a marketing thing for Kind of Digital and as a part of the training work we do.

Webinars are going to be a really important part of the training and communications mix, as they provide a lot of the benefits of face to face learning without the travel expense and time lost of traditional events. The only thing that really sucks about webinars is the name, but I guess we’re stuck with it.

Here’s some lessons I’ve learned from my experiences of running a webinar.

1. Have a wingman

By this I mean someone sat behind the scenes, not talking but just keeping a watching brief over what’s happening. Someone to ping the odd message out to the chatroom, help manage the questions, and to remind you to do and say stuff.

Presenting a webinar can be a bewildering business and having someone to keep you on track is vital.

2. Have a co-presenter

This came as a bit of a surprise to me, but it turns out people don’t want to sit and listen to me talk at them for an hour down the phone. Madness!

Having somebody else involved can make a real difference to the dynamic of the webinar, especially if it brings multiple perspectives to the session. Also, it means that witty banter is on the cards, which improves things for delegates no end.

3. Practice

Always have a run through an hour or so before the actual performance. It improves flow, points out any obvious problems that might happen and gives everyone a chance to rehearse what they will say.

Never skimp on practice!

4. Keep talking

As I found out when doing  webinar this morning, stuff either goes wrong, or at least goes slowly – especially when you are demonstrating a website or online service. If you’re waiting for something to happen, or if you are having to have multiple goes at getting something to work, don’t go quiet!

Keep chuntering on – not just moaning about how the technology never seems to work, but go over some of the stuff you’ve already said, which will probably be a fairly useful refresher to the attendees. Not saying anything can make attendees think that everything has broken, including the sound, so even if you aren’t exactly setting the world alight with your commentary, keep it coming.

5. Interact

Webinars without audience participation can be pretty dull. Set up a couple of polls to run during the event. One great feature of GoToWebinar, the software both Learning Pool and Kind of Digital use, is that it shows you who is paying attention – ie those who have the webinar window in focus on their desktop.

If someone has flicked to check their emails while you are talking, you know about it, and that’s always a good time to launch a poll! You can also get people to type in questions and comments throughout the webinar which keeps participation up and people concentrating.

6. Follow up

When people register for the webinar, they leave their email address – so use it! Send them a link to a recording of the webinar so they can share it with their colleagues and other resources. You can also get attendees to fill in a quick survey at the end which is another great way of grabbing a bit more information from delegates.

Do you have any tips or experiences to share about webinars? Leave them in the comments!

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