It makes for interesting reading.
Traditional business marketing is changing. More ads, catchier slogans, louder television commercials, brighter colors…everything’s been done to catch the consumer’s eye. Your company may have a great product that people love, but if you can’t make them pick you out of a crowd, you’re sunk.
So what’s the solution?
Stop talking at consumers, and start talking to them. Begin a conversation with them that encourages them to talk to others about your business or product. That’s what buzz marketing with blogs is all about: getting a conversation going between business and consumer.