Another quiet few days
Not much happened over the weekend, spent a lot of time helping out with the Elmcroft Associates website. Other than that, didn’t get near the computer at the weekend. Plenty of stuff to catch up on…
Month: March 2005
Viral Marketing Manifesto
From Scoble. 1) Make sure the “brand” you’re building in people’s heads matches what you actually want people to think about. 2) To have something go viral, you actually need to do something that will make people talk. Games that are fun are generally good, but won’t work for all products. With Honda their “cog … Keep reading
Wired 13.03: The Book Stops Here
Great article on Wired about Wikipedia. As linked to by Ken Leebow. Wired 13.03: The Book Stops Here
FT.com: Why executives should steer clear of the blogosphere
URL. As linked to by Buzz Marketing with Blogs by Travis Smith. Why executives should steer clear of the blogosphere By Lucy Kellaway Published: February 28 2005 02:00 | Last updated: February 28 2005 02:00 The chief executive of a US company recently put a question to his board. Why was it, he asked, that … Keep reading
Blog Book Credits
The Red Couch blog features a post about the issue of credits. One experienced blogger seems to be annoyed that the spoils of a book deal has elluded him. Richard Tallent, another blogger, sticks up for the Red Couch guys. It’s hard to be sympathetic about the credit gripes. Why not write a book himself, … Keep reading