PayPerPost, the people who line up advertisers to pay bloggers to write nicely about their products, have bought Performancing.com – specifically the website and the Metrics system. Performancing for FireFox and the Performancing Partners advertising programme will continue under a new banner(s).
Something along these lines has been coming for a while and it’s fair enough that the Metrics project just wasn’t producing the goods for them. They wanted out, and I’m guessing they made some money on it. Fair play to them.
But PayPerPost? There will be plenty of bloggers among the 28,000 that they have ‘purchased’ who won’t want anything more to do with the project. Tris Hussey is one. I’ll be taking Performancing Metrics from my personal blog too.
Why? Because PayPerPost, to my mind, Just Don’t Get It. The notion of influencing bloggers through cash stinks, because it puts into question the validity of the blogosphere, no matter how many disclosures you put in.
Performancing, up to this point, have been considered to be among the good guys. Let’s hope that by selling up to the likes of PayPerPost, they haven’t lose some of the credibility they’ve rightly earned.