Month: February 2007

Charlie Brooker on Macs

Charlie Brooker, TV reviewing god, has a pop at the ‘I’m a Mac’ ad campaign with his usual savagery:

The ads are adapted from a near-identical American campaign – the only difference is the use of Mitchell and Webb. They are a logical choice in one sense (everyone likes them), but a curious choice in another, since they are best known for the television series Peep Show – probably the best sitcom of the past five years – in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. So when you see the ads, you think, “PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.” In other words, it is a devastatingly accurate campaign.

Genius.

A Million Penguins

Penguin, the publishers, have unleashed a cool idea: a novel written on a wiki. There’s a blog just for the project, too. Great that they are using open source tools: WordPress and MediaWiki.

The main Penguin blog (Typepad, boo) notes that:

Over the next six weeks we want to see whether a community can really get together, put creative differences aside (or sort them out through discussion) and produce a novel. We honestly don’t know how this is going to turn out – it’s an experiment. Some disciplines rely completely on collaboration, while others – the writing of a novel, for example – have traditionally been the work of an individual working in isolation. But with collaboration, crowdsourcing and the ‘wisdom of the crowds’ being buzz words du jour, we thought we might as well see if these new trends can be applied to a less obvious sphere than, say, software development.

Fair play to them.

[tags]penguin, a million penguins, wiki[/tags]

Scoble and PayPerPost

Robert Scoble has enraged many in the blogosphere by accepting an invitation to speak to a conference organised and sponsored by PayPerPost – everyone’s most hated blog-related company.

I know this conference will be controversial — one way to get discussions among bloggers broiling is to bring up PayPerPost. Certainly more controversial than speaking at Gnomedex, LIFT, or Northern Voice or something like that.

Why do it then? Cause I’m a capitalist and because I think that blog advertising is something that we should talk about. Disclosure is something those of us who accept payments are figuring out how to do. I didn’t do it well last weekend. Microsoft didn’t do it well when they handed out laptops. And I’m still not that satisfied by PayPerPost’s disclosure policy either. I’m sure we’re far from seeing the last controversy here

Unsuprisingly, he is getting a kicking in the comments. His co-author and friend Shel Israel doesn’t hold back himself:

I am personally dosappointed that you have chosen to do this. To me Pay for Post represents everything that the book you and I wrote opposes. I wish you would change your mind. This will not help your reputation.

One more thought, Robert. You taught me the standards for blogging that I adhere to. It is what you taught me that makes me so passionately oppose Pay per Post, who have shown themselves to be the sidewalk hookers of the blogosphere. Robert, I really hope you cancel. In the long run, you will be doing PodTech a service.

It seems like Scoble is on a mission to destroy the goodwill he has built up for himself, what with this and last week’s hissy fit. Very strange behaviour.

[tags]scoble, payperpost, shel israel[/tags]

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