Buzzin’ enterprise

Two interesting viewpoints on Google Buzz and its potential application behind the firewall, within organisations.

Firstly, Larry Dignan on ZDNet’s Between the Lines blog points out that perhaps Google has Sharepoint, not Twitter, in its sights:

The Google Buzz playbook will resemble the current Apps and Docs strategy. Aim Buzz at the smaller companies first since they are the low-hanging fruit. Large enterprises will stick with SharePoint for now until Google makes the ROI case over time like the company currently does with Exchange.

If Google Buzz becomes Google corporate Buzz it could be disruptive. Enterprises could potentially use it to save on Sharepoint licenses. It’s all about the collaboration.

But ReadWriteEnterprise questions how suitable Buzz will be in big organisations:

Google Apps has it own faults to work out, before Google Buzz can even be considered a viable service for the enterprise. The Google Buzz open architecture may be the difference though, creating real opportunities for customers to pull external data into its real-time environment.

It will certainly be interesting to see how this plays out.

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Dave Briggs

I'm an experienced senior manager in digital and ICT, looking for interim engagements to modernise technology teams to help organisations transform.