One of the most talked about sessions at last weekend’s LocalGovCamp was about Yammer.
(For those who don’t know, Yammer is basically a private version of Twitter with knobs on that works within an organisation.)
I have a firm view, echoed by some points made by others, that while many threads on Yammer start there, bloom and fade away, a lot of conversations – as is the case on social media generally – start outside, come in, for a variety of reasons/motives, grow, and then fade. Or do they fade? There is evidence in my own work world that they often actually go offline, and often become mainstream topics in “real life”, as it were.
Here’s a video of the session (it’s on YouTube in case you can’t see it below):
Yammer certainly seems popular with a growing number of local authorities. It goes to show the potential in just making it easy for people to publish stuff to their colleagues – no need for workflows or processes.
It’s also popular because it is incredibly simple to deploy and starts out being free.
Yammer is exactly the sort of application that, left to traditional implementation styles, could take years and large amounts of money to make happen in a large organisation.
Instead, with a couple of clicks, it’s up and running. No need for a programme board, a project initiation document or milestones.
It’s an example of the way technology is changing. Anyone now has the power to roll out an enterprise-grade software package, as long as they can use a mouse and a keyboard.