Month: December 2012

Far from the maddening cloud

Reading some of the coverage of Instagram’s change in their terms of service, you’d have thought a murder had been committed. Or maybe that the world was about to end.

A few years down what might once have been called the Web 2.0 road, well funded companies are finding that they have built their networks, grown their user bases, and now shareholders are looking for some return on their investment. We should not, therefore, be surprised that the rules are changing, that the digital ground we’ve been standing on is shifting beneath our feet.

Google+ launches communities

Google+ is an interesting – if quiet – place. It’s not used by very many people, which is a shame, as the interface is rather nice and it features some really cool bits of technology.

Hangouts, for instance, are fantastic – on demand video conferencing which integrates neatly with Google’s other services likes Docs and so on.

However, because so few people are active there, it does feel a bit empty at times. When asked if organisations should use it as a space for engagement, I tend to say no – as time would be better spent working with the much larger existing communities on Twitter and Facebook.