Far from the maddening cloud
Reading some of the coverage of Instagram’s change in their terms of service, you’d have thought a murder had been committed. Or maybe that the world was about to end.
A few years down what might once have been called the Web 2.0 road, well funded companies are finding that they have built their networks, grown their user bases, and now shareholders are looking for some return on their investment. We should not, therefore, be surprised that the rules are changing, that the digital ground we’ve been standing on is shifting beneath our feet.