One thought on “Wanting to engage online? Put people first.”

  1. Seems strange, Dave, how this message is so slow to sink in, yet it’s not unique to online engagement. I was talking recently to a politician who was bemoaning the range of responses to door to door canvassing, and the poor ROI on it. In effect, he had also come up with some “personas”, represented by the different kinds of response door-knockers got from householders. I was quite perturbed by his responses, though. Basically, these were: “It’s them, not us. We’re good at using this method.” and “What choice do we have? People expect us to do it this way.”

    Online engagement is seeing old habits and a lack of critical thinking played out in a new medium, I suggest.

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