Capsule – the acceptable and useful face of CRM

capsulecrm‘CRM’ or customer relationship management is one of those IT phrases that can put the fear of God into people, and with good reason.

There aren’t many people who have managed to avoid the organisational carnage that attempts to deploy CRM can cause. Careers have been left in ruins, consultants missing in action, businesses killed along the way.

But it really doesn’t have to be that way! In fact, using a small scale, lightweight CRM have been incredibly helpful in getting all manner of projects done.

My favourite is CapsuleCRM. It enables you to very simply keep contact records and assign various bits of information to them. It also helps you keep a database of the emails you send them, and helps you to organise your workload by attaching tasks to people.

You can also create cases, where tasks, people, notes and files can all be held together in one place. These can be used as a case management system relating to an organisation or person you are working with, or can even be used as a rudimentary but effective internal project management tool.

Finally, there is a free app that you can use on your smartphone so your contacts, notes and tasks are never far away.

Of course this is a CRM so there are some sales pipeline features in there as well. They may not be of use to you. But that’s ok – either don’t use them at all, or think up some other way that those features might be helpful to you.

With pretty much any project where you need to keep a track of people and your interactions with them, having a lightweight database like CapsuleCRM around can be super helpful. CapsuleCRM has a free tier, so you don’t even need to pay for it, or it’s just £8 per month per user if you want to unlock extra storage and so on.

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Published by

Dave Briggs

I'm Head of Digital and Design at Adur and Worthing Councils.