Blogging – Page 17 – Dave Briggs

Public servants must blog, despite Civil Serf

March 10, 2008

…but they do have to be sensible about it. The UK blogosphere is getting jolly excited about the case of the Civil Serf blog (no point linking to it, it’s gone now) which has disappeared following mainstream media interest in it.

Here’s the report from the Times:

A Cabinet Office spokesman denied that the move was directly linked with the Civil Serf blogger, believed to work for the Department for Work and Pensions, who has embarrassed Westminster with her revelations about officials and ministers.

The 33-year-old Londoner, who has yet be named, has ridiculed Gordon Brown, the Prime Minister, and Alistair Darling, the Chancellor, as well as accusing the Government of recycling old policies and creating “cheap headlines”.

She has attacked Whitehall’s lack of innovation insisting: “There is a strong sense of deja vu in the land of surfdom.”

Jeremy Gould says:

The facts are simple, Civil Serf crossed the line. The Civil Service Code is clear about integrity, honesty, objectivity and impartiality being critical to acting as a civil servant. Even if all she’s guilty of is being indiscreet, then she’s certainly not acted in the spirit of the code.

Emma Mulqueeny says:

…however entertaining it has been to read the riotous posts about what it is like in whichever department this lass works for, what damage is it doing to her colleagues? Employers? People working for her? Citizens of this country? Has she broken a contract that she signed up to when taking on her job in the civil service?

My position is that she had a right to write down her thoughts, but she went too far.

Simon Dickson says:

The only controversy, and that’s already stretching the definition, was the fact that a civil servant dared to ‘tell it like it is’, and very eloquently too. It was provocative, but having been in a very similar position myself, I can say it was absolutely valid. Frankly, I think we’d be better off if there was a bit more of that.

I have a nasty feeling this has set back the cause of ‘government 2.0′ by a good few months – just as it seemed the word ‘blog’ had shaken off its most negative connotations. It’ll be interesting to see if Tom Watson makes reference to it in his big speech tomorrow.

Simon McManus says:

I have not managed to find much information about the circumstances around the blog being shut down (it only happened over the weekend). While I understand the reasons for shutting it down I would much rather see them do something more positive with the blog. If the civil servant has been identified and sacked it will be a real shame for the civil service. They would be wasting a fine asset.

My view is this:

Public servants blogging is A Good Thing and we need more of it. This is to open up the workings of government, at whatever level, so that the citizens can become engaged with the work undertaken on their behalf by public servants
Anonymity is A Bad Thing, and only trouble can result from it. Don’t think you are being clever: you will be found out
No matter who you are, you have to take a common sense attitude towards your blogging. Don’t slag people off. Don’t criticise your superiors. Do write about what interests you in an open informal way, but don’t give away any secrets
Employers have to have reasonable blogging policies. A good start would be to copy IBM‘s. Relying on existing codes of conduct might not be easy in the future – having a dedicated policy removes the vagaries and lets everyone know where they stand
The savage approach taken by mainstream media is unsurprising but should make any public sector blogger think twice before hitting the ‘publish’ button
Pubic sector workers will now be put off blogging because of the idiocy of one blogger. This is a real shame, because it doesn’t need to be that way. As long as you stay sensible, your blog should never have anything but a positive effect on your career.

Update: Paul Canning writes sensibly on the topics also:

What Civil Serf fitted into was the category of work moan blogs of which they are a number of examples proliferating all over social media. Yes, it provided right-wingers with thrills and those of us in eGov with recognition but what did she achieve? What was she trying to achieve?

Twitter – awesome source of blog traffic

March 10, 2008

It was interesting to see the results of the little poll I have been running in my sidebar recently regarding how people read posts on this blog. Out of the 25 votes cast, only four people responded that they read posts via the links that appear on Twitter. The thing is, my blog’s stats show that the largest referrer of traffic to this site every single day is Twitter.

My blog automatically pings my Twitter account with a short message telling everyone that follows me that a new post is up on DavePress, and the title, so they know what it is about. There is a link there, so all people have to do is click that and they’re here. Magic – and much quicker than RSS. This is all done with the plugin TwitterTools by Alex King, and you can download it here.

Well worth it for anyone with a self-hosted WordPress blog.

It’s Not Just the Blog

March 4, 2008

As part of some notes I have been putting together for getting started with blogging, I’ve written about some of the other services that it might be a good idea to register with, in addition to your blog:

No blog exists within a vacuum, and if you to get the most out of yours, you need to be engaging with other online social services too.

1. Flickr

Flickr is a photo hosting and sharing site. What that means is that you can upload photos onto the web, and embed them into your blog posts without having to worry about whether you have them in the right size to suit your blog’s theme – Flickr resizes them all for you. You can then link back to the photo’s page on Flickr, allowing your readers to see larger versions, for example. You can also tag your photos with keywords that make it easier for people to find them and for you to find similar content uploaded by others.

Flickr is a social network in itself, of course, and therein lies another of its strengths for the blogger. If someone comes across one of your photos through Flickr and likes the look of it, the chances are that they will click a few links and find their way to your blog. Bingo! Another reader.

Along similar lines when it comes to media sharing are YouTube for video content and SlideShare, which allows you to embed and share PowerPoint presentations.

2. Technorati

Technorati used to be the number one search engine specifically devoted to blogs, but now it has pretty much been overtaken by the Google juggernaut. Having said that, though, it is still a pretty useful service.

Once you have claimed your blog on Technorati, it lets you track who is linking to you, which is both heart-warming and useful. You can assign tags to your blog, which can help people find you. Other things you can do include putting a little badge on your blog, linking people to your Technorati page and encourages them to mark your blog as a favourite. Other people are then alerted to the act of favouritisation, and so they too are aware of your blog.

It’s essentially another service to make your blog more discoverable. And that’s a good thing.

3. MyBlogLog

MyBlogLog is a service from Yahoo! Which helps you both find out a little more about your readers as well as building a bit of community spirit around your blog. It does a number of things: it tracks where people are coming to your blog from, and where they leave it to; it logs members of MyBlogLog and displays their photos on your blog; and it allows people to join a community page for your blog and have discussions with one another.

It’s a great way of finding out more about your readers, what they are interested in and what topics, or styles of writing, attract are most popular.

4. Del.icio.us

Del.icio.us is a social bookmarking service. Rather than just save sites you see as useful to your browser, it allows you to save them to a publicly viewable website. Like Flickr, you can tag your bookmarks, which will help people to find them.

Del.icio.us also lets you integrate its service with your blog. So, you can have a daily posting of the links you have bookmarked that day to your blog. This is a great way of flagging up stuff you think your readers might find interesting but which you don’t have an awful lot to add to. You can also have a cloud of your popular tags in your sidebar, so folk can access links you have recommended on a certain topic.

You can also make it easier for your readers to add your posts and pages to del.icio.us too, by including links in each one which they can click to be taken straight through to the del.icio.us site. These can also tell you and your visitors exactly how many people have already bookmarked a particular posts, which is another great way of finding out what’s hot on your blog.

5. Twitter

Twitter is a micro-blogging service, which allows you to post updates on what you are up to that are of up to 140 characters. The limit is important because some people used text messages on their mobile phones to both provide their own and receive updates from others.

Twitter can also be used to inform people of when you have made a new posting to your blog, which is another effective way of publicising your content. Twitter regularly features as the top referring site for DavePress, for example – people do follow the links that appear there.

Who are you blogging for?

March 4, 2008

A key consideration for a blogger is who the blog is being written for. I am going to try my best throughout this post not to use the word ‘audience’, because the people that read blogs are more than that, not least because of the interaction they can have through comments and pings from their own blogs. But even if we avoid thinking of the readership – or intended readership – of a blog as an audience, we still need to have an idea of who they are. It might be that a blog is written primarily for the author’s purpose, more than anyone else, for example.

It’s fair to say, I think, that a log can probably be written for several groups of people, indeed maybe the question is who is this blog post for, rather than the entire blog itself. But it might be useful to try and break down the different groups.

1. Blogging for yourself

This doesn’t necessarily mean making very private thoughts public – maybe a handwritten diary is best for that kind of thing. But blogs can be used as notebooks, capturing thoughts and ideas so you can return to them later. Again, the blog format, including stuff that appears in the sidebars as well as in actual posts, alows it to become your hub on the web, so you can have in one place your del.icio.us links and flickr photos, say. The blog almost becomes your online scrapbook, but one which you ahre with the world and welcome their thoughts on – if you have comments turned on, that is!

2. Blogging as ‘consultation’

A blog can also be used as a sounding board, putting your writing out there for people to come back to you on, which you may then use for another purpose. A lot of the stuff I write here on blogging, and getting started with other social media and web 2.0 tools is slowly being edited and added to, and one day when I have some time I might try and put it into an e-book format or something. This is a bit like 1, really, as the beneficiary of it is yourself, but if you publish what you do put on your blog with a Creative Commons licence, say, then others can benefit too.

3. Blog your experience to create a niche

There are plenty of niches about, and one way you can carve one out for yourself is to write about an area of expertise tha you have, sharing your ideas and good practice with others who do similar stuff. You can soon make your blog the centre of a community of interest in your sector, as you tailor what you write to meet the needs of the people you work with, whether in your organisation or others.

4. Family and friends

It’s quite legitimate to use your blog just to communicate what you are up to so that family and friends can keep up to date with your movements. Using photos and video in your blog means that it will be a fair bit more exciting that your average round-robin letter or email. If your content is good, too, you might pick up some readers who just enjoy what you post, even though they don’t know you. Having said that, though, your readership is generally going to be pretty limited if you concentrate all your writing for family and friends!

5. People with the same interests as you

You can use your blog to write film reviews, or book reviews. A good friend of mine has started a blog doing just that and after a little over a year is now seeing publishing using his reviews on book jackets. Now, it helps that he is a fabulous book reviewer, but the fact that his blog features book reviews and book reviews only means that he attracts an audience of book lovers, ie people who share the same interest as him.

6. People who can help you

You can use your blog to attract the attention of people who can help you achieve something. Say you have a great idea for a web service but no idea how to put it together, well, by blogging about it, interested folk will come across you when Googling and can offer their help. Don’t just write one “HELP!” post, but write a few, explaining what you want to do and why, and how you are going about trying to fill the gaps in your knowledge. By making it look like you are making an effort, people will be more likely to help you, and you may well be informing others, too.

7. Future employers

Your blog can become your online CV, and the best thing (actually it could be bad…) about this is that it provides a snapshot of exactly who you are: your interests, your style and your ability to work with different types of media. For example if your CV or application forms claims that you have amazing communication skills, it’s fabulous to be able to back that up with a real example, of which a well-written blog is a great one.

What have I missed out?

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