Yahoo! 360

Yahoo! are set to enter the blogging market with a tool called 360. Looks like it will be pretty fully featured. Tony Gentile covers the issue thoroughly: Yahoo! Blogging Tool To Integrate Social Networking UPDATE: Yahoo 360 Product Page here So, a day early due to leaks, early word is just coming out on Yahoo!’s … Keep reading

Blogger Struggling?

From Buzz Marketing with Blogs: Google’s Blogger Stumbles InfoWorld’s reporting that Google’s Blogger faces performance problems.  Interestingly, Infoworld got the story how? Because Blogger blogged about it. We have a client who uses Blogger, and has been having issues updating her site for the past several weeks, on and off, especially during peak times. If you … Keep reading

Viral Marketing Manifesto

From Scoble. 1) Make sure the “brand” you’re building in people’s heads matches what you actually want people to think about. 2) To have something go viral, you actually need to do something that will make people talk. Games that are fun are generally good, but won’t work for all products. With Honda their “cog … Keep reading

FT.com: Why executives should steer clear of the blogosphere

URL. As linked to by Buzz Marketing with Blogs by Travis Smith. Why executives should steer clear of the blogosphere By Lucy Kellaway Published: February 28 2005 02:00 | Last updated: February 28 2005 02:00 The chief executive of a US company recently put a question to his board. Why was it, he asked, that … Keep reading

Blog Book Credits

The Red Couch blog features a post about the issue of credits. One experienced blogger seems to be annoyed that the spoils of a book deal has elluded him. Richard Tallent, another blogger, sticks up for the Red Couch guys. It’s hard to be sympathetic about the credit gripes. Why not write a book himself, … Keep reading