Notes from ‘Vaspers the Grate’

Still catching up. Couple of linked and interesting posts on the Vaspers the Grate blog. Firstly: You are not a Blog. The problem is that some bloggers think a blog is a means of self-expression, that a blog is a mirror that can reflect their moods and minutiae. “Minutiae” means little unimportant details. Mundane trivia. … Keep reading

Yahoo! 360

Yahoo! are set to enter the blogging market with a tool called 360. Looks like it will be pretty fully featured. Tony Gentile covers the issue thoroughly: Yahoo! Blogging Tool To Integrate Social Networking UPDATE: Yahoo 360 Product Page here So, a day early due to leaks, early word is just coming out on Yahoo!’s … Keep reading

Blogger Struggling?

From Buzz Marketing with Blogs: Google’s Blogger Stumbles InfoWorld’s reporting that Google’s Blogger faces performance problems.  Interestingly, Infoworld got the story how? Because Blogger blogged about it. We have a client who uses Blogger, and has been having issues updating her site for the past several weeks, on and off, especially during peak times. If you … Keep reading

Viral Marketing Manifesto

From Scoble. 1) Make sure the “brand” you’re building in people’s heads matches what you actually want people to think about. 2) To have something go viral, you actually need to do something that will make people talk. Games that are fun are generally good, but won’t work for all products. With Honda their “cog … Keep reading

FT.com: Why executives should steer clear of the blogosphere

URL. As linked to by Buzz Marketing with Blogs by Travis Smith. Why executives should steer clear of the blogosphere By Lucy Kellaway Published: February 28 2005 02:00 | Last updated: February 28 2005 02:00 The chief executive of a US company recently put a question to his board. Why was it, he asked, that … Keep reading