Social Networking

Social networks, or beefed-up blogs?

I have been looking around recently at social networkings systems, focusing on freely available ones, such as Elgg (which powers the rather lovely UnLtdWorld, and which has its proper v1.0 release out soon) and PeopleAggregator. The other option I had thought of would be to fashion something out of Drupal.

A post at Read/WriteWeb, however, has made me step back and think a little:

Platforms like WordPress and Movable Type democratized the process of self-publishing. With these tools, everyone could be a publisher and it didn’t require advanced technical expertise to do so. Now, the next revolution for publishing is to bring that same ease of creation to the process of building social networks. With Six Apart’s recent release of Movable Type 4.2, that revolution has begun. The new release provides DIY tools for building your own social networking platform which includes member profiles, forums, friending capabilities, rating of content, and more. WordPress isn’t too far behind, either – a new platform called BuddyPress, is being built on the WordPress core. Is this the future of blogging? Or is this the future of web publishing altogether?

I had been aware of BuddyPress for a while, but whilst I have noted Moveable Type’s development, I’ve never really go into that platform, for some reason. I think the Buddy/WordPress approach is sound, though, not building up the core functionality of the platform, but adding the social networking features as add-ons. If you want it, it’s there to use, otherwise you don’t need to be troubled with it.

BuddyPress is sadly some way from being production ready, so for now I’ll stick with the dedicated social network platforms. But in the future, rather than learn a new system, it will be a lot easier to use one I am familiar with to develop exactly what I need.

What are other folks’ views?

FriendFeed fun

I have been playing with FriendFeed today. It’s an interesting service that I first wrote about back in February, but haven’t paid a massive amount of attention to since. For those not in the know, FriendFeed is a service that performs three main functions:

  1. It allows you to aggregate the content you put online using different services into one place, such as your blog posts, flickr photos, YouTube videos, delicious bookmarks, Google Reader shared items, etc etc
  2. It allows you to subscribe to your contacts’ friendfeeds too, and presents all of their items, along with yours into a single timeline, so you can follow what people are up to
  3. It allows you to comment on items in people’s feeds, as well as marking whether you like them or not. So it becomes another place where conversations might happen, though with Twitter Friendfeed will add your comments to that service too.

This last point is one which would bother me a little, I guess, because I would prefer it that comments about what I do (mainly on this blog) all appear in one place. Perhaps I am already being overtaken by how distributed conversations can now become, who knows. But at the moment, other than a few very high profile folk, not that many people appear to be spending a lot of time in FriendFeed.

I’m starting to see some of the value, especially now I have reduced the number of people I follow. This is not like twitter, with short messages, people can have loads of different things reported into their FriendFeed and the noise can be deafening. Better to keep FriendFeed as the place you track your most preferred sources of stuff, I reckon. If you would like to follow me, I am at http://friendfeed.com/davebriggs.

One other bit of functionality of FriendFeed, though, is rooms. These are separate pages on the site which allow groups of people to recommend content to each other, whether in the form of short messages or posted links, photos, videos, blog posts etc etc. It seems like a cool, easy way of sharing and discussing online resources. I have started a room for government webby stuff at http://friendfeed.com/rooms/govweb – do join in and let’s see how useful it actually is!

Plurk – a microblog too far?

Twitter this evening is rife with talk about Plurk, a new micro-blogging service that brings a whole new meaning to the term feature-creep. I’m here.

I mean, the joy of Twitter, and I suspect the reason why we all stick with it despite the appallingly flakey service we receive, is its simplicity. It let you post short messages on the web, and that’s pretty much it. You can do more than that, but that is usually by using a third party service through the APIs.

Plurk adds stuff like groups, called – deliberately provocatively, surely – ‘cliques’, so you can send messages to just a select group of folk, points for regular posting (like that won’t encourage pointless noise…) and the ability to have what look like threaded replies under posts.

I just don’t need this stuff, frankly. The best thing that comes from Twitter is contained within the 140 characters of the posts people make. It’s about the content, not the bells and whistles.

But the most fundamentally annoying thing I found with Plurk during my brief play this evening is the way the whole thing is presented – on a horizontal rather than vertical timeline, which run from right to left. This means that the most recent stuff is the first thing you see, which is good, but once you start scrolling it soon gets really confusing. Well, it does for me.

Lots of people are signing up and giving it a go. But I can’t see anyone sticking with this in the long term. Unless they’re mental.

An EU Political MySpace?

From EU Observer:

Plans are being developed to launch a social networking site for MEPs and MPs to boost contacts between politicians across Europe and promote a trans-European democracy.

Myparl.eu – officially to be launched in October – is a website currently under construction that aims to work along the same lines as the popular MySpace or Facebook social networking services, but in addition to linking social contacts is supposed to foster debate about legislative proposals coming both out of Brussels and from national parliaments.

Sounds exciting, eh? Here’s the real belter though:

The site is planned to be open to the public, who will be able to react to the issues with letters to the editor. However, only MPs and MEPs will be able to post comments.

One for the ‘really badly not getting it’ pile.

AOL to buy Bebo for $850 millon cash

Here’s an interesting development: AOL have announced the purchase of social network Bebo for $850 million in cash. Previous coverage didn’t even mention AOL as a potential buyer.

From BusinessWire:

With a total membership of more than 40 million worldwide, Bebo is a global social media network which combines community, self-expression and entertainment to enable its users to consume, create, discover and share content. Bebo is one of the leading social networks in the UK, and is ranked number one in Ireland and New Zealand, and number three in the U.S. Its users are heavily engaged and view an average of 78 pages per usage day. Bebo has approximately 100 employees operating in offices in the UK, San Francisco and Austin, TX.

The deal comes just one week after AOL’s launch of Open AIM 2.0, an initiative that allows the developer community greater freedom to access the AIM network and integrate AIM into its sites and applications, and the announcement by Apple of a downloadable AIM application for the iPhone.

Under the terms of the agreement, AOL will acquire Bebo for $850 million in cash.

“Bebo is the perfect complement to AOL’s personal communications network and puts us in a leading position in social media,” said Randy Falco, Chairman and CEO, AOL. “What drew us to Bebo was its substantial and fast-growing worldwide user-base, its vision of a truly social web, and the monetization opportunities that leverage Platform-A across our combined global audience. This positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers.”

Allen Stern at CentreNetworks:

What does this mean for AOL? It brings their ad inventory for Platform-A skyrocketing upwards with a youth and young adult demographic. This is a good complement to their current AOL properties which tend to tick a bit further up the age chain. AOL also announced last month the launch of 20+ Web sites in 2008.

Search Engine Journal:

Bebo is based out of the UK, San Francisco and Texas and has become the social network of choice among British Internet users and those in commonwealths, being the #1 social network in Ireland and New Zealand.

With 40 milllion worldwide members, Bebo will introduce a new outlet for AOL’s Platform-A behavioral driven advertising, AOL search and AOL properties to grow in conjunction with (Bebo is currently a Yahoo advertising partner).

Will post up more coverage as it comes in.

Updates:

Om Malik:

The deal also shows the schizophrenic nature of my former employer, Time Warner. Jeff Bewkes wants to get rid of AOL (and Time Warner Cable) and focus entirely on his old Hollywood style businesses. Earlier this week he was happy to talk deal with Yahoo and get rid of AOL, which is going to through a major crisis, as reported by several other outlets. And at the same time they are spending $850 million in cash on Bebo. Maybe it helps AOL become a more sexy acquisition, or a spin-off candidate?

Charles Arthur in The Guardian:

But now the question is – as it always is – has AOL bought just after the wave has broken? News Corp’s acquisition of MySpace initially looked like a mistake, but now seems sensible. Do AOL and Bebo make a match made in heaven… or hell? After all, AOL’s tried an old-world merger. Now it seems it’s trying a new-world one.

Michael Arrington:

As an aside, and despite rumors of their possible sale, AOL is clearly putting a massive effort into transforming the company from a dial up broadband provider into a company has the competitive fire. The opening of AIM, mentioned above, is just one indication. The company has been releasing genuinely innovative new products and has also made a number of smaller strategic acquisitions over the last year or so. And there are lots more to come, apparently.

Mike Butcher:

Time Warner’s AOL has acquired leading social media network Bebo for $850 million in cash. It seems like a good move which will supercharge AOL’s advertising reach into social networking, and immediately put the heat on Microsoft, which has failed in social networking, and ailing Yahoo!, almost certain to be acquired itself very soon.

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