More on micro-participation

There was an interesting response to my post on micro-participation, in a number of spaces – which goes to show the value in seeding your content on sites other than your own!

The most active conversation was on GovLoop where the concept of micro-participation seemed to strike a chord with many people. Even better, it uncovered the work of Jennifer Cowley at Ohio University, who has been working on micro-participation for a little while.

Here’s a slidedeck from Jennifer about using micro-participation in planning.

Here’s a video of Jennifer talking about micro-participation:

Some examples of micro-participation were also shared:

Not all these examples fit exactly with what I had in mind for micro-participation. Several fall into the reporting category – a bit like FixMyStreet. This is important, but I was thinking about getting people involved in democratic and government processes at a slightly more engaged level.

In other words, this should be more than just pot holes.

Over on the Communities of Practice (sign in required), some real-life concerns and issues were shared.

Adrian Short shared the example of Speak out Sutton, and also challenged me to come up with some concrete proposals. Fair enough, though I try to avoid specifics on this blog 😉

Dawn Iverson provides some great pointers to increase participation and overcoming barriers:

1) Make a specific, small call to action. Start with asking people to do something very small like a litter picking day at the local park or distributing leaflets locally. Maybe provide tea and biscuits afterwards.

2) Make the call to action in a number of ways. Knock on peoples doors during daylight hours, deliver leaflets, contact the local PCSO and either ask them to come along when knocking on doors to allay fears, or ask if they can send out your ‘call to action’ in their community email messages. Put information on the local council website, the Parish council website, the local Volunteer Centre website.

3) Have a small number of people who can be the face of community involvement. This will make those newly involved feel like they have a connection. Those who knock on doors / have their photos on the leaflets should be the people there to welcome new volunteers when they do respond to your call for action.

4) Once a volunteer feels connected to the community, give them more responsibility and ensure that their ideas are taken further.

5) Local councils / NHS services could identify plenty of people who would be fantastic involving themselves with local services. These are the people who send frequent complaints, the people who send thank you notes, the people who have made big changes in their lives, those who are lonely and don’t know anybody in their community.

There also need to be some ‘calls to action’ that can involve those with busy family lives. This could be asking someone to proofread a webpage, take and upload pictures of their local community, referee at a local under 13s football match, organise a fundraising event for mums and daughters. There’s a lot that could be done, but unfortunately it does need someone to coordinate this type of thing. Hopefully the new Community Organisers will be that person 🙂

Finally, going back to the GovLoop discussion, some attempts were made to define what is meant by micro-participation. Mine was “Providing a means for citizens to interact with democratic and government processes at a time, in a place and in an medium that suits them.”

I think I prefer Jennifer’s much simpler: “participation at the convenience of participants.”

Anyway, I’m pleased this has sparked interest in a few folk. I’m going to plug away developing some ideas and see where it ends up.

Internal communications teacamp

Another event-pimping guest post, this time from Sharon O’Dea.

Sharon O'DeaContrary to popular belief, webbies aren’t always glued to their screens and hidden away in dank basements. They love to get out and about and network with their peers.

It all began with UKGovCamp, a one-day event for public sector digital types. These events – now in their third year – have no set agenda; people come with their ideas and problems and pitch sessions to the other attendees. The agenda is cobbled together on the day using post-it notes and flipchart paper. The result is an unconference far more interesting, informative and relevant than any event you’ve ever paid big bucks to attend.

This span off into Teacamp, the monthly informal get-together of Whitehall digital communicators and social media specialists. Each month 20 to 30 Whitehall webbies meet at a cafe in Westminster to share ideas, solve problems, learn something new and drink some tea. Usually someone volunteers to do a ten-minute talk on something cool they’re doing, or to gather feedback on a specific topic or project, and then it opens up to the group to ask questions, say what they think or seek solutions to their own work challenges.

It’s a fantastic model for professional networking and knowledge-sharing. One which it would be a shame to resign to the digital sector alone. If there’s one thing Internal Communicators are good at, it’s nicking good ideas from elsewhere and applying them in our own work contexts.

So with that in mind, myself and two other internal communicators are plotting the very first Internal Comms Teacamp.

We’re inviting internal communications specialists to come along to share ideas, natter about comms, and drink some tea.  It’s open to anyone who works in employee communications, not just digital types, from the public and private sectors.

We’re kicking off at Apostrophe in Market Place (near Oxford Circus) from 4-6pm on May 25th. Come along! Or give me a shout via the Contact Me form or on Twitter if you want to know more.


Announcing MailCamp: effective email marketing in the public sector

A cross post from Steph’s blog to help publicise this event!

Just a quick one to pimp MailCamp11, a free show + tell event about email marketing in the public sector, now confirmed for 12 May at the Dept of Communities and Local Government.

MailCamp

Everyone’s on a budget, and wants to make their digital channels work harder. Social media matters, but nothing drives traffic and reminds people what you’re doing like a good email newsletter or alert. But we’re all busy, and optimising our newsletters and email alerts often isn’t top of the list.

The long-promised spin-off event from UKGovcamp, MailCamp is a one-off show & tell event on 12 May for people interested in how the public sector uses email marketing, newsletter and alerts to engage its audiences. Come along to a free afternoon of ideas and stories, bringing your own examples, tips and questions.

To find out more and register your interest in coming along, check out http://mailcamp.ukgovcamp.com. And spread the word!

The need for micro-participation

A theme I’ve been returning to on a regular basis in the talks I’ve been giving lately has been about the need for government to make participation easier.

I’ve blogged in my usual half-assed manner about the participation deficit before, and it strikes me that this is an important issue that is both not going away and also is probably going to get worse.

I tend to highlight myself as an example of the problem here, in that despite being one of the very few people in the world who actually find government interesting, I never actually engage myself. I’ve not been to a council meeting, responded to a survey or questionnaire, and never given feedback through another route.

Why is this? It’s not that I’m lazy (keep quiet at the back), nor that I don’t care. It’s mainly that the instruments of local democracy just don’t fit in with my lifestyle.

The most obvious culprit here is the meeting. It strikes me that the dominance of meetings pretty much means that anyone with a family and a job (or perhaps even just one of those) is excluded from the process.

Read the boy a story before bed time, or go to the town hall to talk about a planning application? Not a difficult choice, but the answer means that participation is always going to be low.

Perhaps there’s an opportunity here to learn from the micro-volunteering that is becoming increasingly popular. An easy, quick way to get involved in civic activity that fits into people’s lives the way they are lived now, not fifty years ago.

After all, I may not be able to give up two (or more!) hours of an evening to attend a council meeting, but I’m sat in front of a computer almost all day, and could easily take 15 minutes or longer out to get involved, perhaps by answering some questions, providing ideas, or identifying problems.

Even better, with a smartphone and a bit of geo-tagging, why not tell me how I can contribute from exactly where I am?

Getting involved and participating shouldn’t be a chore. As I mentioned in my post about councillors, we need more people doing less, rather than the situation we have now where only a few people do far too much.

I don’t think this needs massive upheaval, or some kind of revolution in local democracy (although that might be nice). A bit of tinkering around the edges would, I’m sure, go a long way.

What I’m doing next: launching Kind of Digital

It’s a new financial year, and that seems an appropriate time to share my plans for the future.

Following a really enjoyable couple of years at Learning Pool, we’re going to reshape my role as Community Evangelist to enable me to focus on some other stuff.

In particular, I’m launching a new business.

Kind of Digital is that business, where I’ll be putting into practice everything I have been writing about here for the last few years. In other words, answering the question “how can we use the internet to make government more interesting?”

Services

How will I be doing that? Through a mixture of training, strategic advice and development work.

The training I see as a real priority at the moment. In many ways the arguments for more engaging use of the web by public service organisations are accepted by most – but the skills to get the strategy right, and to deliver it effectively, are all too rare.

I’ve got a range of training programmes designed which include face to face training and online support – and if you’re interested for your organisation, whether for staff or politicians, please do get in touch.

On the strategy side, if you need help putting together your organisation’s approach to digital engagement or just need some ideas for a campaign, I’d love to help out.

Developing new tools and engaging sites is another area of work I’m keen to get stuck into – with work already started on a couple of interesting projects that I’ll be able to discuss shortly.

Projects

It’s not just client based work though, I’m also looking to get involved in delivering some cool projects, exploring innovation in public service delivery. Again, conversations are underway on a couple of things and I’ll talk more about those soon.

If you have anything in mind though, it would be great to collaborate!

It’s not just Dave

Last time I worked for myself, I was pretty much a freelancer – it was just me. This time though, inspired by the time I spent hanging out with Mary and Paul at Learning Pool, I’m wanting to build a scalable, sustainable business.

As we’re just starting out, I’m going to be doing a lot of the doing to begin with, but I’m hoping to add people to the team to deliver projects in the future. If you’re interested, particularly if you can work on an associate basis, do get in touch.

I’m delighted that I’m being joined at Kind of Digital by Catherine – otherwise known as @davebriggswife. To say that she is the brains of the operation whilst I am the mouth is an understatement. Catherine will be helping me out with all the stuff I’m terrible at – admin, the financial stuff, project management, making sure stuff gets done. I’m incredibly relieved that she’s on board!

Kind of Digital and Learning Pool

All this doesn’t mean I’m abandoning Learning Pool, just that I’m going to be doing (even) less work there in the future. It’s not the sort of team that is easy to leave – and nor would I want to. I’m dead chuffed to still be working on various projects with LP, and I’ll always be happy to promote their products to the people I meet.

In fact, there are already a bunch of projects where KoD and LP can collaborate to provide a really great, unique service to public sector organisations to help them innovate using technology.

I also know that Mary and Paul’s considerable business brains will be a great asset to me as I build up the company – their advice will be vital if I’m to make a success of this thing.

And finally…

Obviously, given the business I’m in, there’s plenty of social media action going on with Kind of Digital. You can connect to the company by subscribing to the blogRSS or email – or by following us on Twitter or Facebook. In fact, anyone that does so with either of those channels over the next two weeks will get entered into a draw to win some awesome KoD goodies, including t-shirts, pens, laptop stickers and other tat Catherine has ordered from the internet.

Am I bribing you to follow my company on social networks? You bet I am. In case you hadn’t noticed, there’s a recession on…