#testittuesday – public service use of twitter par excellence

I had a great day yesterday (Wednesday) at the FirePro seminar on social media use in Fire and Rescue Services.

I have a load of notes to type up and share here, but one thing really jumped out at me during the day – the #testittuesday campaign.

Basically, it’s a simple public safety campaign to get people to test their smoke alarms every week, on a Tuesday. The hashtag is used, and folk are encouraged to retweet it to get more coverage.

It was started by Elle from Norfolk Fire and Rescue Service, who gave an entertaining and informative presentation to the group about how it all came about. Unsurprisingly, there wasn’t a vast amount of planning – it just seemed like a good idea and Elle just got on with it.

Here’s why I think this is a great campaign, and an almost perfect use of Twitter as a public service campaign:

  • It’s completely within the existing culture of Twitter – all about the hashtag and the social nature of the message – it’s all about people passing it on
  • It’s simple – just a quick reminder to people to perform one straightforward action
  • Very low barriers to entry – no need to sign up for anything you aren’t already a member of. If you’re on twitter you see the message, and with one click you forward it on to your friends
  • It’s uncontroversial – nobody is going to take umbrage at being reminded to do something that’s easy to forget, and yet potentially life saving
  • It’s not about the fire service’s own twitter account – this isn’t some bid to get more followers. It’s about getting the message out to as many people as possible
  • It takes advantage of the trust people have in their networks. If a fire service asks me on twitter to check my fire alarm, I might do it – but I’m more likely to if some of my friends do so

I think there’s lots to learn here for all public services wanting to make the most of social media channels. Always consider the medium you are using, and what sort of behaviour works well. Don’t ask too much of people, keep it simple and straightforward. Above all, don’t make it about you or your organisation, but about the message you want to get out.

Online Networked Neighbourhoods Study

Networked Neighbourhoods have published their study into local websites. Written by Hugh Flouch and Kevin Harris, it is as excellent as you would imagine it ought to be.

For lazy people, here’s a link to the four-page summary (PDF warning).

For everyone else, here’s the page of resources including the full reports, research material and video interviews. It’s a great resource and I recommend sifting through it.

Neighbourhood websites, or hyperlocal sites, are an interesting thing in terms of the way they tie into government and democracy. Catherine Howe has written in her customary thoughtful style on this subject numerous times – this post is a good one (and she also covered the launch of the Networked Neighborhoods report in detail).

Here’s a comment I left (before my recent house move!) on one of Catherine’s post which sums up my views on this:

What is local? I can see a street from my bedroom window right next to the one I live in, which couldn’t be any more local to me. But I never walk down there, drive down there, or anything – to be honest, I couldn’t really care less about it. But Stansted Airport – 40 miles down the road – *is* local as far as I am concerned.

I suspect local is defined by the individual and in the context of the issue or activity, which doesn’t sound too much like the great foundation to a community to me.

I’m not denying that location based online communities work – clearly they do – but what is the motivation? You rightly point out that pretty much every hyperlocal effort so far has a different bent to it. The link to democracy has been weak so far, I think – the greatest influence so far has been the dearth of quality local media, I would say.

The one thing I would say is that there is clearly more scope for where locally-focused websites are thriving for councils and local politicians to engage better with them.

The work by groups like Talk About Local also demonstrate that where sites do not exist, there is still an appetite to get them going, once people have been shown how to do so.

It strikes me, however, that attempts by government to act as a catalyst – and indeed a platform – for the creation of such sites itself tends to be less successful.

The book

So, the contracts are signed and returned, and it’s all official. I’m writing a book.

Sorry to all of my fans out there who were hoping this would be my first volume of poetry – you’ll all just have to wait a bit longer for that.

No, my book is going to be on my specialist subject: the use of social technology in public services.

The story behind this was that I was approached by Gower Publishing a couple of months ago to see if I would be interested in a writing project. Having met up with them and talked about what would be in the book, it seemed like a wonderful opportunity.

So, by August, I need to get 60,000 words written up and in some semblance of order. To help me in this task, I’ll be using the excellent Scrivener app on the Mac. I’ll also be sharing bits of the book as I draft them here on the blog, to get some feedback and make sure I’m not going off in totally the wrong direction. Everyone who comments will be acknowledged, I promise!

Here’s a brief outline of what the book will include (aside from the usual boring introductions and things):

  1. The social media revolution – the changes taking place in the ways people communicate, socialise, work and play.
  2. Digital engagement – explaining the specific context for public services – why this stuff matters to them
  3. The toolkit – high level discussion of the activities and behaviours online, and some the tools used to express them
  4. Designing and implementing your strategy – what the things are you need to consider and include, and some templates and examples
  5. Governance and risk – pretending there’s no risk using new technology is as bad as deciding it’s too risky to bother with! Governance systems, risk logs, policies and training all will be covered here
  6. Building engagement – how to get people to actually look at and interact with your stuff
  7. Measuring success – what to measure, how to do it and what success might look like

I’m also going to be wanting as many real life stories and examples as possible for inclusion, so if you would like to see your name and work in print please do get in touch!

If you’d like to be kept informed about progress and when the book is likely to be published, please do ping me an email – dave@learningpool.com – and I will put you on a list!

Right, I’d better start typing…

Wikileaks and radical transparency

The one thing that the internet does more than anything else, is that it brings the cost of distributing information to zero, no matter how far you are distributing it. We’re only now, I think, starting to be aware of the consequences, let alone learn how to deal with them.

A great example of this disruptive power of the net as a publishing platform emerged this weekend with a further release of confidential communications from US Embassies, on the website Wikileaks.

Most of the damage will be in terms of embarrassment and in personal relationships rather than security threats. Indeed, I’m not entirely convinced of the worth of this activity by Wikileaks – although I suspect that the interest here is less in the message and more in the medium.

One thing that struck me when listening to some of the commentary on the television news yesterday was how many times it was said that there was nothing new here, that everyone within diplomatic circles and the attendant press knew all this stuff anyway, it just wasn’t reported on.

That really annoyed me.

It goes back to the point that the blogger Paul Staines, AKA Guido Fawkes, often makes about lobby journalism and its negative effect on our democracy. I’m sure we all have our own views on Staines’ work and his politics, but I totally am behind him in his efforts to report on what used to be the unreportable. The idea that there is a cosy club in Westminster that decides what we proles can and can’t read really gets my goat.

It turns out the same thing was happening in the world of international diplomacy too. ‘Everyone’ knew that the Saudis hated the Iranians, apparently, but nobody thought to write about it in case somebody got upset.

In steps the internet, and now any can publish to a massive, world-wide audience. People without the bonds of whatever gentlemen’s agreement exists can get hold of information and put it into the public domain – then sit back and watch the crisis unfold.

It is in this radical transparency that I think the effects of the open publishing and data movements will be most keenly felt. Not a state-sponsored publication of how much a government department spends on paper clips.

I’m not saying that this will always be a good thing. Indeed, for government to work effectively there must be, where appropriate, methods of working in an environment which protects secrecy.

Incidents like this will also result in governments shutting down even more, becoming less open, and locking down their communications channels to prevent similar incidents.

But if there is one thing that is becoming abundantly clear, security will always be breached, firewalls hacked, data leaked. Computer security is an illusion, and a potentially dangerous one.

A quote I find myself repeating over and over at the moment is from Scott McNealey, who in 1999 when still CEO of Sun Microsystems said “You have no privacy. Get over it.”

Act like you have no protection and you’ll find that is the best protection you can get.

Change for the better

It’s pretty obvious that local government, like all areas of public service, is facing a challenging time.

Most of Learning Pool’s customers work within Organisational Development, or Learning and Development roles, and when budgets get cut, it’s often training that suffers.

However, as I pointed out in a talk at our ‘Hit the North’ event a couple of weeks ago in Sheffield, this could be a really good opportunity for folk working in these roles.

After all, during times of change, getting staff on board is a really tricky thing, and L&D people often have access to channels and tools that are already trusted by, and engaged with, by a lot of staff.

This is especially true of Learning Pool customers who have our learning management system – the DLE – which provides web 2.0 functionality including blogs, wikis, forums, live chats and all sorts of other interactive goodness.

Here’s my slides, which cover a whole load of ground. Not sure what happened to the font…

As an extra help, we’ve produced a free e-book to point out some of the ways that collaborative, social and learning technology can help organisations in the midst of significant change.

You can download it, and access a bunch of other cool resources, by clicking on the graphic below.

Change for the Better

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