Euan Semple wrote a short post the other day that really caught my eye. Here it is in full (hopefully he doesn’t mind!):

A business where everyone blogs. Everyone thinks about what they are doing and writes about what they are doing. From the top to the bottom, the edges to the middle. Everyone awake and bouncing off each other intellectually as they get more and more effective at whatever they do.

Now, Euan is a great thinker, writer, speaker and doer in the world of deploying social technology in organisations to make them work better. He was one of my first inspirations when I first started getting into this stuff seven years ago or so. He’s still writing great challenging stuff and sparking new ideas.

Because, of course, while blogging – one of the oldest forms of social media – may have been overtaken by social networking, status updating and location services in the fashion stakes, it remains one of the most powerful and useful methods of online interaction that exists.

After all, there’s no way I would be sat here, running my own business, doing what I love, were it not for the fact that I started blogging however many years ago it was.

Indeed, given that we seem to have a knowledge economy these days, how does an individual promote what it is that they know to the outside world? I’m not sure there’s a better vehicle than a blog, to be honest.

But it’s not just about personal gain and career enhancement. Having employees blog, as Euan states, has a great impact on organisations. Whether the blogs are out there on the web or just run internally, having people thinking and writing about their work means they get better at their jobs, and with everyone knowing what everyone else does, collaboration, knowledge sharing and silo-busting becomes a reality.