Now, when I started writing about micro-participation, I never envisaged the possibility of micro-farming, but there we are!
MyFarm is a great initiative from the National Trust, effectively making games like Facebook’s Farmville real.
Participants pay £30 a year to be involved, and get to vote on various decisions affecting the farm. It’s a bit like an agricultural version of MyFootballClub, which saw a bunch of people from the internet buy Ebbsfleet United.
The benefits are increasing knowledge about farming and the countryside – and also to help people understand where food comes from.
It’ a great idea – and a brave one too.