Importance of workflow in social technology

From Gartner’s Mark McDonald:

Too many people think of a wiki as another knowledge management tool. Knowledge management tools are something that is separate from your day to day workflow. That attitude will need to change along with the technology that integrates wiki technology into the workflow in order to have people say ‘put it up on the wiki’ rather than inventing an ad hoc process that takes time, resources and puts bottlenecks in the flow of information.

As I found myself writing over and over again when describing the social tools I use, it’s all about workflow.

The best software keeps out the way and just lets you do stuff. There shouldn’t be anything new to learn, and the process should be completed within one or two clicks of a mouse.

It’s also individual, of course. What fits in my workflow might not fit in yours, and learning and knowledge technology needs to be able to fit in seamlessly, nonetheless.

Technology, learning and knowledge

I had a good time up in Scotland last week, and enjoyed putting together and delivering my talk at the Learning Pool event we ran – which saw a great turnout.

My discussion focused on the use of technology in a time of immense change and budget pressures, focusing on not just the use of social media in communicating and engaging outside the organisation but also how such tools can be used internally to improve the way everyone works.

Not exactly ground breaking stuff, but I think it is certainly an area that few organisations in the public sector have right and also one where genuine benefits, cashable and otherwise could be realised.

Think about it. With talk of budget cuts of up to 40% we are going to be seeing huge amounts of change in terms of personnel, with early retirements, redundancies etc. The issues as I see them are around:

  • Knowledge and learning – how do you record and share what the people working in the organisation know? How to capture what’s in the heads of all those staff likely to leave?
  • Change – how to keep staff engaged with large scale change programmes?
  • Talent – how to make the most of the people that are left. Where are the hidden gems in your organisation, and how much money might finding them save you?
  • Innovation – how are ideas shared and assessed in the organisation?
  • Collaboration – how much duplication of effort is going on? How can communications be improved within teams, departments, the whole organisation, even multiple organisations?

Effective use of social software is no panacea and won’t see all the problems of government disappear. However, current usage is so limited I believe it could have a genuinely substantial transformative effect. I’m hoping to be writing a bit more about this in the future.

One other thing I covered in the presentation is around the development of technology from mainframes to today’s smartphones. Two things are apparent:

  1. Technology is getting smaller and more personal
  2. As it does so, the ability for a central authority to control it diminishes.

How does this affect what I was talking about, in terms of organisations using social tools to work better? I think the key is to focus on the personal aspect of this. Don’t try to force people into using specific workflows to achieve what are generally pretty personal tasks. The way people like to record their learning and knowledge differs, so don’t assume the same tool will work the same for everyone.

Rather, be as flexible as you can, and ensure that as an organisation you can loosely join the small pieces of your employees’ shared knowledge and learning.

Here are the slides – ignore the title on the first slide, I moved on pretty quickly from that.

Opportunities for serendipity

Excellent stuff from Andrew McAfee:

I think serendipity is part of what underlies Metcalfe’s Law and a big part of the explanation for Eric Raymond’s insight that ‘given enough eyeballs, all bugs are shallow.’ Knowledge workers and their organizations should be doing everything possible to increase opportunities for serendipity. This means searching broadly for information, narrating work so that others can become aware of it, asking questions to the biggest possible audience without presupposing who might have the answers, and generally contributing to and drawing from the biggest possible digital commons. This is what Enterprise 2.0 should be all about.

Online Info call for speakers

onlineinfo2010

My good friend Steve Dale is in charge of the Online Information conference this year, which should mean it’ll be an absolute belter.

The call for speakers has just been announced and you can propose a topic for a session here. I’ve republished Steve’s email below:

There is a growing recognition but not yet a consensus about integrating social media into an organisation’s workflows and business processes. There is a desire to develop more effective knowledge sharing and a culture of collaboration amongst staff, but little recognition of what this means in terms of organisational change.

Today’s organisations must be able to rapidly adapt to an increasingly volatile and economically challenging environment to remain successful, yet achieving an agile organisation that can deliver high quality products and services is no easy task and one which requires the right blend of people, processes, and technology.

The common goal that all these organisations are trying to achieve is culture: an information and knowledge sharing culture that enables the entire organisation to rapidly respond and adapt to socio-economic changes.
For most organisations, several challenges remain in developing an effective knowledge sharing and collaborative culture:

  • Geographic and cultural differences
  • Silos of information
  • Difficulty in easily publishing information across teams and departments
  • Information security
  • Workforce skills

Many of these challenges are a result of legacy information systems that aren’t built for today’s knowledge worker, yet there are still abundant opportunities for Information Professionals to prove value and demonstrate worth. Why not share your experiences at Online Information 2010?Is the semantic web part of the answer?

Will the social web foster more effective knowledge sharing across the modern workplace?

Is the collaborative revolution the opportunity for a surge in information productivity – or is it just a distraction?

We want to hear from organisations that have transformed themselves to be more agile and flexible by exploiting open or linked data and conversation streams. We are looking for exciting, innovative applications as well as lessons learned from the application of Web 2.0 tools and techniques. We want to showcase organisations that are using semantic web techniques to create new and exciting resources.

Do you have a story to tell?

  • Maybe you’ve been involved in creating a new application for Twitter, Facebook, Yahoo!, Google or the iPhone?
  • Have you made the move to the semantic web to deal with the digital explosion and the need for greater “intelligence” in your information?
  • Perhaps you’ve found ways to exploit new online tools to transform the way your organisation does its business?
  • Have you changed your management processes to cope with this “always connected world”?
  • Have you identified the education and training needs that will enable your staff to become more effective knowledge workers?

Then why not share it with others?The Online world is waiting to learn from the pioneers who have made it work. This is your chance to be seen as one of the leaders – with your story reaching a global audience from over 40 countries.

I look forward to receiving your proposal.

Stephen Dale
Chairman
Online Information Conference 2010

We are all networked learners

More great stuff from David Wilcox musing on the experience of social reporting in Portugal. Whilst there, he was lucky enough to come across Etienne Wenger, a highly regarded thinker in the field of knowledge management and learning, who I first came across due to his promotion of communities of practice.

My conclusion, inspired by Etienne Wenger – above – is that social reporters can aspire to be “social artists” who help create social learning spaces where people can work together on social issues. It’s something anyone can do, with the right attitude and some skills, but I think social reporters should definitely make it a key part of their work.

It would appear that Etienne’s thinking is taking him away from clearly defined communities into a more informal arrangement of learning through sharing as part of wider networks: the ‘social learning spaces’.

This is fascinating stuff, and as I am currently putting together a programme of workshops to help civil servants understand what they need to do to engage with the social web, I wonder how these social learning spaces might be implemented as a part of that.

Here we are seeing different elements of the way the social web can be used – reporting at events, sharing knowledge across networks, collaborative learning, online storytelling, engagement activity between government citizens – merging together into one, like a big Venn diagram.

I think this makes all of us who use the social web on a regular basis networked learners. Every tweet, every Flickr photo, every online video, every shared link, every blog post adds to the sum of what we can know, and we have this knowledge served up, directly to us hundreds of times a day. We probably aren’t even aware that it is happening, but by a process of ambient osmosis, it is.

Of course, what is required with any of this is the willingness to collaborate and share, and the awareness of that fact that we all need to benefit from this networked learning. The technology is just an enabler. But who wouldn’t want to be involved with an initiative that has so much to offer?