Blogging and podcasting for local government

I had an enjoyable morning today with a bunch of local government communicators, at an LGC organised conference. It was also a great opportunity to catch up with my buddies Carl, Dominic and Simon.

Here are my slides, where I discuss briefly what blogging and podcasting are about, and what some of the key success factors are:

The decent council website – top 5 so far

There has been a great response to the What makes for a decent council website? experiment.

Here’s the top 5 at the end of the first day:

  1. Plain english – Jargon and acronyms should be kept to the absolute minimum, or if they must exist, they should be metatagged with common english counterparts eg. Penalty Charge Notice should be crossindexed with parking fine and parking ticket.
  2. Services not portals – Services that poke you when something of interest happens and help you sort something out when you are annoyed. Council websites should not be destinations/portals.
  3. A home page that gets you to where you want to go quickly – The home page should have a list of links that cover the main user tasks, as well as allowing the user to search by keyword, subject area, and offer predictive results as they type.
  4. Test the site before launch – This should be a no-brainer, but sadly it appears not to be. Yes there will always be problems no matter how much testing is done, but NEVER launch a site without ensuring that the majority of links work and that most of the pages contain content.
  5. Have people that respond to users’ suggestions – Use http://getsatisfaction.com to collect problems and suggestions in one place. Then have people employed to answer them, and engage in a conversation about the most interesting ones.

So, some good stuff, and there are even more ideas on the site. Keep them coming!

I’ll keep the site open til the 20th September, after which I will cobble all the thoughts together, along with comments and votes into a document everyone can share.

What makes for a decent Council website?

After the kerfuffle over the Birmingham City Council website, as expertly documented by Paul Canning, there has been a considerable amount of discussion about what a Council website should look like, and what it should actually do.

This isn’t just an academic debate, as some local authorities have been making some really innovative steps in redesigning their sites, such as the search dominated Westminster and Lancashire sites – which I quite like; and the personalised Redbridge and Nottingham sites – which I am less keen on.

There are, it seems to me, three main groups which have a view on council websites, in particular order: citizens in the area who use the site, internal staff, and the wider world of interested folk (I hesitate to say ‘experts’).

So I wondered how the third group might go about putting a wishlist together of features that a Council website really ought to have, and perhaps of deciding which are the most important. These could then be documented somewhere so that Councils have a free point of reference of some good quality advice on where they should go with their website.

So I have set up a page on IdeaScale, which is a bit like UserVoice only it has a few more collaborative features. You can find it at:

http://localgovweb.ideascale.com/

It is straightforward enough to submit an idea and then vote on it and others, you can comment on ideas and even edit them collaboratively, using wiki like features.

So do come and join in, leave your ideas and let people know what you make of theirs, and let’s build a really useful wishlist for what makes for a decent Council website.

Upcoming events

I’ve got a few speaking engagements coming up, as well as other events that look like fun…

1. Developing Public Sector Communications through Social Media, 15th September, London

This is an LGC event, spending the whole day talking about how local authorities can be using social media.

My spot is part of a panel session alongside luminaries Dominic Campbell and Carl Haggerty. I’m talking blogs and podcasts.

2. Knowledge Hub Advisory Group, 17th September, London

The IDeA‘s Knowledge Hub is a game-changing project – an attempt to provide local government with some of the focus that central gov has through the Power of Information process. The Advisory Group will act as a sounding board for the project, which should be fun.

3. Learning Pool Summer Party, 23rd September, London

The annual Learning Pool summer bash will be my first, and I’m looking forward to it! If you fancy coming along, the details and the ticket thing is here. Just stick in the comments that you saw the event on here, and all will be well, I’m sure.

4. ProjectCamp, 26th September, Cheltenham

A LocalGovCamp with a project management flavour, as organised by Jon Hyde. All the details are on the dedicated online community, and signup in on a good old Google form.

5. LocalGovCamp Lincoln, 23rd October

Andrew Beekan has organised a LocalGovCamp for Lincoln in tandem with the local university, which should be wicked. Learning Pool are sponsoring this one!

6. Policing 2.0 – the Citizen and Social Media, 22 October, Ryton-on-Dunsmore, Coventry

The NPIA‘s Nick Keane has invited me to this event, to give an introductory overview to what this social media thing is, and why it might matter to the police. It should be fun, also speaking will be Sarah Drummond from MyPolice.

Get a job in local gov social media

Brighton and Hove City Council are advertising for a Social Media Officer!

You are a Facebook pro, the fastest Twitter tweeter on the planet? Do you love nothing more but connecting with folks online? Are you one step ahead of the rest of us when it comes to identifying the next Twitter, Facebook or Flickr? Brighton & Hove City Council is seeking a Social Media Officer to join our Marketing team. Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This new post recognises the opportunities to increase visibility, build our brand and learn about our audiences by utilising social media.

You must be an active participant in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. and well-connected with the broader social media world. You must also be able to think strategically, but be willing and able to roll up your sleeves to help implement social media programs.

Salary is up to £28,353, closing date 14th September.