Digital visions

I spend a fair bit of time talking to local councils and the like about taking a strategic approach to digital stuff, although usually it is mostly around engagement, and a bit of communications.

It's important - simply to know what you want to achieve and why. As soon as you have those things figure out then it's easy to choose the right tools and channels to help you get there.

Taking a strategic approach though doesn't necessarily mean you need a bit of paper, with 'strategy' written on it. Sometimes just having thought about the issues is all you need to do. A quick look on Twitter or Facebook and it's pretty straightforward to spot those that haven't even done that!

However, there are times when a bit more of an in depth look at all things digital are required. After all, the bits of an organisation like a local council that are affected by the internet go way beyond just the communications team.

Reputation: not a goal but a measure

I am not Dave Briggs*. I’ve been following the #lgcomms12 hashtag this week. This is the label for tweets from the LGComms Academy event in Birmingham. It is much more lively than in previous years I must say and it…

WordPress for local government

WordPress, the open source content management system that I use here on this blog, is growing in its utilisation across government. It took root a bit quicker in central government, with the Number 10 site, Defra, Wales Office and the…

Residents online: opportunities for councils?

Rob Dale at LGIU blogs about some research being done in collaboration with Networked Neighbourhoods about the impact of online local community activity. You can take part: If you are a councillor, complete this survey. If you are an officer…

The Preston Social Media Toolkit

A bit of a flurry on Twitter about Preston City Council’s ‘Social Media Toolkit‘ which describes itself as a complete guide to joining the social media revolution It costs £199 (plus VAT). I wish them luck. I do this stuff…

Portfolio: sharing council comms resources

Portfolio looks an interesting idea, coming out of Nottingham City Council. This, from an article at LGComms: We’re launching Portfolio, a web portal that allows public sector organisations to share marketing materials. Councils and other public authorities can sign up…

Adverts on council websites

Adrian Short picks up on some adverts that appear on a council’s website. They’re for debt management companies that encourage people to apply for bankruptcy. Probably not a good thing – I think we’d probably rather people needing advice about…

Future of local gov IT strategy

Gotta love blogging local government types. Great post here from Warwickshire County Council’s Jim Morton about their developing IT strategy. My favourite bit: 1. Embrace the practice of using ICT as a Utility: It is now possible to consume software,…