Social media strategy seminar roundup

Photo by @bredadoherty

The seminar yesterday in Edinburgh went pretty well, I think. We had a great turnout – about 30 people – which was surprising as we were only expecting 25, and meant we had to find some extra room. Luckily the staff at COSLA were very accommodating!

Thanks also to Mike and the team at the Improvement Service for their help in laying on the seminar.

The session was run on the lines of going through the stages of a social media strategy, with me doing some introductory words, then groups discussing the issues, and then filling in the relevant section of their workbook, and some feedback. Rinse and repeat for each section…

Here are the slides I used. The most useful bits are probably the questions to consider when completing that bit of the strategy.

If you can’t see the embed above, then here’s a PDF copy to download.

Here’s the workbook.

Here’s a Word version if you’d like one you can edit and play around with.

Would anyone else be interested in attending a session like this? Let me know!

Doing away with social media officers

Andrea Di Maio reports on the US Defense department doing away with dedicated social media officers:

No more specialized offices, no more social media silos, no more experts or consultants building new strategies. Social media is a tool, amongst many others, for public affairs professional to do their job more effectively and efficiently.

The next step is to realize that every single employee and soldier will end up using social media. Not for fun or as an additional task, but as one of the many tool to do their work.

This makes the point far better than I did recently.

Perhaps there is a role for a dedicated resource getting the use of emerging technology embedded in the working culture of an organisation.

The ultimate goal of anybody doing such a job, however, should be to make themselves unnecessary.

Where does social media belong?

Well done Ingrid, whose post has caused a number of interesting discussions to kick off. One is around where social media activity belongs within an organisation. She writes (on her newish personal blog, which you really ought to subscribe to)

2. Social media in local gov become the domain of Comms

A lot of comms people in local government have been resistant to social media, but 2011 marks the end of that. Hurray, you say. Danger! I say. Social media works best where it’s a conversation between real people. Comms teams work under a model of communication that facilitated messages going between monolithic entities – the council and the local newspaper. Or where it was a more disperse model, it’s the council and broadcast only mechanisms like advertising and newsletters to a passive public. This is the year that councils comms catches on to the free to use (but labour intensive) social media scene, but attempts to control the messages even more tightly.

Of course central communications must play a role, but the benefits of social media can only really be achieved when there’s a more federated model of communications. Councillors communicating more easily with their constituents. Local people sharing information among themselves and council officers sharing matters of fact and pointers to more information with local people.

Ingrid is broadly right here, and I don’t mean to be, well, mean to any of the loyal DavePress readers who work within communications teams.

The thing is, the value of social media isn’t just about communicating – it’s also about sharing, collaborating and being open. The danger in putting responsibility for all this activity in one department is that it threatens to make it a silo, something that isn’t the job for anyone else in the organisation.

This is another reason why I think the occasional appointments of ‘social media officers’ is probably misguided.

A handy analogy would be from my work in local government as a risk manager (yes, really). What I found was that an awful lot of people thought my job was to manage their risk. In fact, it was supposed to be about enabling them to manage their own risks, by providing tools and training.

The same I suspect would happen with a social media officer, or where people within a specific department (comms or elsewhere) control social media activity.

It’s vital to have champions of this activity, but try to have several, and for them to belong to different parts of the organisation to ensure no one department is seen to be in control.

There is an awful lot of good that can be done by communications teams with social media, but the opportunities in emerging web technology go far beyond marketing, PR and the like. For an organisation to get the most out of it, a more holistic approach is needed.

Bookmarks for October 30th through December 10th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

How to make Government IT deliver savings

Interesting ebook report from The Network for Post-Bureaucratic Age:

Better for Less

Update: Mick provides his views on the report:

Rather than auditing ICT, what we need in reality is a proposal, by some authors with an understanding of what makes good services delivered by central and local government, of how we audit end-to-end government services and in the process identify areas of true regulated bureaucracy that can be removed. Further, any attempts at rationalization should account for multi-channel service delivery. Many of the applications in the “new conditional” world link together and off onto web sites or corporate applications, this could provide some of the open data desirable for the commonweal, which whilst not of general interest will still have value to the local community.

Further, in a couple of instances, Mr Maxwell examines and compares the costs of ICT in local and central government, which can be a very misleading practice. Even with the amount of regulation, financial accounting in government is a dark art with the use of on-costs and recharges varying from authority to authority to the extent that costing for IT services is not straightforward and one can easily be comparing apples and oranges. Perhaps, another area to standardize?

Bookmarks for July 28th through August 5th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Bookmarks for April 30th through May 14th

I find this stuff so that you don’t have to.

  • Should the Public Sector pay for Content Management Systems? « Carl’s Notepad – [with open source] "You will still need to consider the integration aspects but open source products are far more likely to integrate (openness is key) then the big supplier products (no motivation to integrate)."
  • Office 2010: the SharePoint factor – "The simple conclusion then is that to make sense of Office 2010 you need SharePoint 2010. The snag is that SharePoint is not something to roll out casually. Although it has a huge number of interesting features, it is also complex and easy to break. "
  • No Overall Control – a Future State of ICT – "To really address the gap between people in ICT and people who work in the Business (people outside of ICT) you actually need to start moving the competencies that IT Professionals have into the Business."
  • The Fate of the Semantic Web – "While many survey participants noted that current and emerging technologies are being leveraged toward positive web evolution in regard to linking data, there was no consensus on the technical mechanisms and human actions that might lead to the next wave of improvements – nor how extensive the changes might be."
  • tecosystems » I Love WordPress But… – "the reasons we self-host our WordPress instances are being eliminated at an accelerating rate"
  • Meatball Wiki – "Meatball is a community of active practitioners striving to teach each other how to organize people using online tools."
  • Amazon Pursues The Feds and the Potential Billions in Cloud Computing Services – ReadWriteCloud – "Amazon is quietly pursuing the multi-billion dollar federal cloud computing market, intensifying an already fast accelerating sales and marketing effort by Google, Microsoft and a host of others."
  • What’s Wrong With CSS – "Most of all, what I've learned from this exercise in site theming is that CSS is kind of painful. I fully support CSS as a (mostly) functional user interface Model-View-Controller. But even if you have extreme HTML hygiene and Austrian levels of discipline, CSS has some serious limitations in practice."
  • WordPress-to-lead for Salesforce CRM – "People can enter a contact form on your site, and the lead goes straight into Salesforce CRM: no more copy pasting lead info, no more missing leads: each and every one of them is in for you to follow up."
  • A Collection of 50+ Enterprise 2.0 Case Studies and Examples – Nice resource. Some great examples in here.
  • Headshift Projects: Projects by Sector – Nice collection of social software case studies.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Jos Creese new Socitm President

Hampshire County Council’s Head of IT Jos Creese is the President of Socitm for the next 12 months, and if this quote is anything to go by, he seems an ideal man for the job:

IT professionals must carve out a role as agents of change, helping to re-shape the face of public services. This means involvement in policy formulation and service redesign, not technology. It also means taking risks and being at the forefront of change, rather than keeping busy in the data centre.

As reported on

Bookmarks for April 19th through April 23rd

I find this stuff so that you don’t have to.

  • Open innovation, why bother? – 100% Open – "…if open innovation is to deliver sustainable business advantage then we need a better understanding of what motivates contributors to these initiatives, else there is a risk of a backlash against them…"
  • – MS Office + Facebook beats Google Docs? Am not convinced!
  • TALKI – The easiest way to embed a forum – Embed a forum on your website – just like that! Users can sign in with Facebook, Twitter or Google accounts.
  • Government 2.0 Can and Must Save Money – "I think that the current shortage of resources and a sometimes dramatic budgetary situation can be a powerful incentive to make this change happen, to tap into the creativity of employees as well as external resources." YES!!!
  • Red Sweater Blog – Apple Downloads – VERY interesting – is Apple going to go down the App Store route for vetting Mac software now, too?
  • HTML5 presentation – "Slideshow-style presentation on HTML5 made using HTML5."
  • CDC Provides a Great Example of What Social Media Is About – "CDC’s strategy puts them in a better position to identify patterns where trust may be shifting elsewhere early enough to take action: many other agencies worldwide, which just care about publishing data and creating their Facebook pages, will be taken by surprise."
  • (beta) – Lincoln City Council start publishing data publicly – great work, and props to Andrew Beeken who must have driven this through.
  • Simplifying the social web with XAuth – "We think that XAuth can simplify and improve the social web, while keeping your private information safe. This is just one of many steps that Google is taking, along with others in the industry, to make the social web easier and more personalized."
  • Open Government and the Future of Public Sector IT – Great talk from Microsoft's Dave Coplin.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Bookmarks for March 30th through April 5th

I find this stuff so that you don’t have to.

  • The Collapse of Complex Business Models « Clay Shirky – Awesome stuff from Shirky.
  •   Reflecting on my MSc research by Michele Ide-Smith – "By researching the attitudes and perceptions of authorities and citizens I hope to gain a better understanding of perceived barriers, threats and opportunities of using social media for community engagement"
  • Cinch – "Cinch is a free and easy way to create and share audio, text and photo updates using your phone or computer. Cinch enables you to capture and report on your experiences in a way that simple text just can't do. Using a simple interface, you can make and broadcast your content creations through Facebook, Twitter, and more."
  • The State of the Internet Operating System – O’Reilly Radar – "Ask yourself for a moment, what is the operating system of a Google or Bing search? What is the operating system of a mobile phone call? What is the operating system of maps and directions on your phone? What is the operating system of a tweet?"
  • Penval’s Digital Inclusion Manifesto – Well done Paul Nash. This is what the digital inclusion debate needs – proper, thought through ideas. Genuinely constructive contributions. Not just people bleating about the problems.
  • tecosystems » Forking, The Future of Open Source, and Github – Is the future of open source going to be based on communities such as Apache and Eclipse or will it be based on companies that sell open source? Neither.
  • Dr Dennis Kimbro & his views on recruitment – Really interesting and thought provoking piece on talent management, and attitudes to it, in local government.
  • In quest of simplicty – "We expect IT to be complex and costly, but the lesson of the past 5 years in IT – where we’ve seen the consumerization of enterprise IT (“enterprise” is often a coy way of saying “this has to be complex and expensive – no questions!”) – is that IT can be both simple and cheap."
  • Law and social media – dull but important – "Social media throws up issues of privacy and identity which are far more complex when you have a complete record of someone’s time online and a also a need to balance the personal with the professional roles of an individual. "
  • Powerful petitions with real teeth set to bite – "Local people can now demand their councils take action on underperforming schools and hospitals, drink disorder, anti-social behaviour and other concerns under new rules giving real power to local petitions, announced Communities Secretary John Denham today."

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.