Just what is a digital operating model?

This was originally published as the lead article in my weekly email newsletter. If you’d like to get more of this sort of thing on a regular basis, sign up! I’m sure folk get bored of people like me banging on about digital transformation being more than web forms, or fancy integrations with back office systems. … Keep reading

Buying new software won’t save you money

This was originally published as the lead article in my weekly email newsletter. If you’d like to get more of this sort of thing on a regular basis, sign up! Most of the stories about what organisations are doing on digital transformation tend to get published in the form of case studies, and most of … Keep reading

There are no digital silver bullets

In a fairly complex world, everyone yearns for a simple solution. The one thing they should do to make things better. The single solution to all their problems. Digital transformation is no different, and many of the marketers working in this space know it – that’s why they usually claim that their ‘platforms’ will deliver … Keep reading