An online notebook
As part of the work putting together a Technology Strategy (think IT + digital) for my current employer, I came up with six principles of good technology. The idea is that each of these principles must be met by any piece of technology the organisation wishes to buy or to build. (The purpose of the … Keep reading
I rather like this diagram that appeared in a post talking about Microsoft (which is well worth reading in and of itself). It describes all the elements that make up what an organisation is and does. At the top, there are fewer words and they don’t change very often. At the moment, there are a … Keep reading
Increasingly, following a bit of a chat, it turns out you don’t. I’ve been delivering training on digital tools, including social media, for a fair few years now. I’d like to think I’m quite good at it, and that those who leave my training sessions get a lot out of it. One of the most … Keep reading
Do you need a digital engagement strategy to get it right? Perhaps you don’t, but it can’t not help, surely. Start with a vision. What do we want to achieve? Where do we want to end up? Pick an arbitrary date in the future – say 2015 – and imagine how you’d like things to … Keep reading
I do a fair bit of training on digital engagement to public sector bodies up and down the country and most of the time it means very different things to very different people.
To some, it means running a corporate Twitter account or Facebook page – which, of course, it does.
To others it means teams delivering services making use of digital tools to engage with service users, to improve the quality of the service being provided – which, of course, it does.
To another group, it means bringing social technology into the organisation, to improve the way people work, learn and generally get stuff done – which, of course, it does.
Then there are those to whom it means an approach to consultation on a particular decision, policy, campaign or project – which, of course, it does.
So all of these things, and a fair few others as well, are a part of what digital engagement means. Often the trouble is that they aren’t always considered by those looking to implement digital engagement.