Month: June 2008

John Hayes: Another Bloggin’ Boss

John Hayes, a Director at the Improvement & Development Agency, has started a blog – and started it really promisingly, too:

So, having taking my own personal plunge into this Web 2 pool with this my first blog, I’m hoping I can encourage other local government staff and councilors to use this medium as an additional channel for dialogue and debate, and that the transparency will serve to illustrate that we are all working towards the same goals of better government and improved services for our citizens.

Just the sort of thing we need to hear following the events of the last week!

Turning events inside out

Shane McCracken was sufficiently interested in the social reporting that David Wilcox and I undertook at the DC10plus event early last month that he started to develop a business model around it, dubbing it ConferenceXtra.

The concept is that it’s all well and good for public sector organisations to put on events to disseminate information, or share good practice, but the reach is only ever going to be as far as those that attend. By using the social web, events can be turned inside out, so those that can’t attend still get to find out what went on and an even contribute to what’s happening.

evoiceThis idea was put to the test a couple of weeks ago in Norwich, as Shane explains. The event was the evoice international political forum on eDemocracy, hosted by Norfolk County Council. Now, evoice are not necessarily a group that too many people are aware of, which makes putting their work up online all the more important, so that people can learn and share experience.

I was delighted to be involved in getting a whole host of audio and video online, as well as presentations through SlideShare and photos on Flickr. There’s a real mixture of content, especially video, with formal recordings of the presentations mixed with short vox pop interviews with attendees, very much in the social reporter style.

The site that we put together is hosted at ConferenceXtra, using WordPress (of course!). The great thing with the blog format is of course that is has interactivity built in, and it was great to see some comments being made, and conversations held, on the site soon after it went live. Hopefully the site will become a place where all those involved in the evoice project can convene in the future.

One fantastic project that was highlighted was that of Bus Stop 39, an online youth engagement initiative by Norfolk County Council and partners, which aims “to give young people an insight into their local council and its services, as well as offering the opportunity to be part of one of the UK’s first online teen soaps, enabling them to make informed choices when the chance to vote in local elections arises”.

Here’s one video where Tom Hodgkinson introduces the project in detail:

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Check out the Bus Stop 39 page at the ConferenceXtra site for another clip where young people talk with great passion about the initiative. I, and others, have said it loads of times before, but this stuff works, folks.

Social media & local government

Have come across some interesting bits and pieces recently on the topic of how local government should be using the social web to better communicate and collaborate – exactly the sort of thing we are trying to promote on the Community of Practice.

First up is a presentation by Simon Wakeman, who is Head of Marketing and PR at Medway Council in Kent. Simon’s slides include some interesting research results, plus some details of how Medway have used podcasts to reach out to younger people:

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Second is some slides from Dominic Campbell, who was lucky enough to be appointed Social Media Manager at Barnet Council recently. Dominic discusses how web 2.0 can help Barnet implement their Communications and Engagement Strategy.

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Another tip from Dominic led me to Barnet’s YouTube page (yes! They have one!) which feature some great clips of Charles Leadbeater – he of We-Think fame – talking to the Council about the future shape of local government and local governance in the UK.

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There are some great initiatives going on out there in local government where forward-thinking folk are making the most of web technology to bring councils closer to the people they serve. As with the eDemocracy debate though – is this stuff too fragmented? How can we bring everyone together?

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