Learning from Obama

Edelman have published an interesting white paper on what lessons can be learnt from Obama’s use of the social web in his campaign. It’s worth a read.

Here’s the headline list of learning points:

  • Start early
  • Build to scale
  • Innovate where necessary; do everything incrementally better
  • Make it easy to find, forward and act
  • Pick where you want to play
  • Channel online enthusiasm into specific, targeted activities that further the campaign’s goals
  • Integrate online advocacy into every element of the campaign

This seems to tie in rather nicely with some of the messages I have been banging on about of late, including the emphasis on prototyping, ‘worse is better’, etc.

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