There are a number of reasons why you might want to start blogging:
- You have ideas you want to share
- You have a story to tell
- You have knowledge you want to demonstrate
- You want to progress your career
- You want the great work your organisation does to get recognition
All of these are great reasons. But basically it comes down to wanting to do whatever it is that you do better.
Because if you start a blog, after a little while, that will be the result – no matter what your original motivation.
One reason a great blogger will never give you is “because my boss told me to”. Good bloggers do it because they want to, because it works for them, and not because it serves their employer’s purposes.