Blogging

The Red Couch blog features a post about the issue of credits. One experienced blogger seems to be annoyed that the spoils of a book deal has elluded him.

Richard Tallent, another blogger, sticks up for the Red Couch guys.

It’s hard to be sympathetic about the credit gripes. Why not write a book himself, before the Red Couch was even mooted?

update: the disgruntled blogger, John Robb, posts further:

I think Scoble misunderstands me. I am very happy for his success in landing a major book deal (and all that represents). It is also totally understandable why he got the deal. If I was in publishing and I wanted to do a book on podcasting for example, I would most certainly try to get Adam [Curry] to team with a ghost writer to put one together. Even though Dave did a huge part of the heavy lifting on podcasting and could offer amazing insight into the trend, it wouldn’t matter. Adam would be much more marketable alone (as a poster boy for podcasting) and he would get the deal if he wanted it. Fairness and Dave’s needs for a financial and public reward for his long years of effort (or the need for options in the future) wouldn’t factor into the equation.

The first chapter and table of contents for a new book, Buzz Marketing with Blogs for Dummies (slightly awkward title) by Susannah Gardner is available for download from Buzz Marketing with Blogs.

It makes for interesting reading.

Traditional business marketing is changing. More ads, catchier slogans, louder television commercials, brighter colors…everything’s been done to catch the consumer’s eye. Your company may have a great product that people love, but if you can’t make them pick you out of a crowd, you’re sunk.

So what’s the solution?

Stop talking at consumers, and start talking to them. Begin a conversation with them that encourages them to talk to others about your business or product. That’s what buzz marketing with blogs is all about: getting a conversation going between business and consumer.

Is now online.