OrgLite – an open presentation

The Online Information conference is coming up again in December, and having attended it last year, I was determined to actually present something this time around.

David Wilcox and I have been talking a great deal in recent times about the ideas around ‘organisation lite’ – using social tools, whether on or offline, to help organisations get it right in terms of platforms, roles and worldviews. We thought this would make an excellent topic for a joint presentation.

So, we’ll be talking Shirky, Leadbeater et al, with plenty of real life examples and case studies.

So far, so pretty normal. But we want to try and walk the talk ourselves, and so we are developing our submission, paper and presentation out in the open on a blog. We’ve been doing bits and pieces on there already, but with a week to go till the submissions have to be in, we need to get this out and get others involved.

So, please visit the blog and leave feedback, suggestions and examples of stuff we might be able to use. As we write bits of the paper and develop the presentation, we will be publishing them on the blog for folk to comment on and, hopefully, improve. Everyone involved will, of course, get credit, and we’ll be publishing the finished stuff under Creative Commons, so hopefully everyone will be able to benefit.

The need for organisation

Interesting post from MJ Ray on the need for organisation – which perhaps busts the myth that open source software development is a perfect model to follow for other types of groups:

Are free software users particularly bad at the basics of running an interest society (like welcoming and expiring members, calling meetings, publishing routine communications, and so on), have I been spoiled by cooperatives with their friendly Member Services departments or secretariats, or what? Is this why so many free software orgs seem to include self-perpetuating leadership groups? Is this a serious problem if, as reported, Software Development is a Team Sport [etbe]? Are there fully-working free software mass participation groups out there?

I feel a lot of these problems are caused by attempting to order our inherently entropy-filled world completely and insisting everything follows petty rules, such as refusing to answer a question because the “wrong” member asked it. The world will not become less random just because hackers try to impose arbitrary rules. Sometimes it’s good to put down minimum standards (because calling zero-day meetings is a mostly-avoidable way of excluding some members) but it will always be a poor alternative to trying to do the best you can for others.

Empowerment packs from the gov’t

The Department for Communities and Local Government have released something called a ‘Community Power Pack‘:

The Community Power Pack has been created to help local groups to organise and facilitate discussions on the topic of empowerment. The pack contains suggestions for the format of the meeting, advice for facilitators and organisers as well as detailed information about key empowerment issues. Your feedback will be used by Communities and Local Government to inform and shape empowerment activities, including the Empowerment White Paper.

It’s been created with Involve, and looks interesting. So what does it look like?

Well, first of all there is a 57 page PDF file. The introduction claims that it is published under a creative commons licence, but it doesn’t look like a CC licence I have ever seen before:

This publication, excluding logos, may be reproduced free of charge in any format or medium for research, private study or for internal circulation within an organisation. This is subject to it being reproduced accurately  and not used in a misleading context. The material must be acknowledged as Crown copyright and the title  of the publication specified.

But never mind. It’s actually quite a nice idea, trying to get people to discuss issues around empowerment through their existing groups. The idea is that the results of the discussions will be a part of the eventual white paper on empowerment, and the power pack itself will be updated as feedback on the process itself is returned.

I do wonder why this wasn’t just done as a website, rather than a document, in the first place. For example, the method for returning views is a ‘Recording Sheet’ (in Word format, for goodness’ sake, what’s so hard about saving stuff in RTF?) which could have been simpler by just sticking in online. And if the power pack itself is going to change, why not just keep the most recent content live as a website? Would be much easier for everyone. To be fair, there is an opportunity for individuals to give their feedback at the DCLG forums but why not make an online response – through something other than a forum, preferably – the default?

The main content in the pack is a list of different activities can can be run at a get together to produce some answers as a group. It’s good stuff and nicely presented with plenty of supporting information.

I do just wonder how many people are actually going to be using these things, though! It does just seem an awful lot of work for folk to do. But at least it is an attempt, apparently, of the government trying to listen to people’s views – it just feels a bit controlling and overly processy to me.

Roles, Platforms, Worldviews – Processes?

David Wilcox twittered the other week:

chat with @davebriggs making me think we need some way to reduce the networking overhead. Too much New: roles, platforms, worldviews…

Which is an interesting point. There is a tonne of stuff going on at the moment, lots and lots of noise, lots and lots of honest endeavour and lots and lots of great ideas. There is, for example, the meetups and projects following barcampukgovweb, the RSA Networks, talk around the role of the BBC in participation, the Membership Project, discussions about the future of new media in a world of user generated content and reducing trust, the OurKingdom online consultation. But how much overlap is here? How much effort is being lost because those involved (at various levels) don’t have the worldview that can cope with these discussions? How many initiatives will fail as a result of key roles not being identified and filled quickly enough?

Here Comes EverybodyI’m interested in how the various strands of discussion can be tied together to bring down the levels of duplication, reduce the noise levels and allow people to involve themselves in projects that interest them while making the most of what is happening elsewhere. This is very much the thinking behind the etoolkit, in creating a learning environment in which organisations can determine their approach to social media and participation. I’m wondering whether discussions even wider in scope might be necessary.

Part of this is tied into Clay Shirky and the ideas espoused in Here Comes Everybody, as well as the discussions held in various places and in various mediums about forming loose associations of like-minded folk. We need some organisation, but not organisations. With organisation can come the roles, the platforms and the worldview required to make the most of the opportunities that face us. I have to say that this notion is an exciting one, and when we combine it with the open and collaborative projects such as those which David promotes, a model for increasing participation at all sorts of levels opens up: whether local volunteers, political campaigns, nationwide discussions or within individual organisations and companies.

Let’s have a look through those three issues David identified in his tweet that set me off on this ramble.

Roles

Roles are important, and they are changing, as I wrote here. There is a key role for people who understand the notion of organised non-organisations, who can filter their way through the cast amounts of available information, who can throw up a blog or a wiki in a matter of seconds to meet a need. The increased use of online tools makes the role of online facilitator vital, but it is one that is being ignored to a hugely detrimental effect. Without the people there to drive conversations forward, to draw folk with stuff to contribute into the discussion, your platform will whither and die. You don’t necessarily have to pay people to do this: you just need to identify who they are and empower them to perform the role for you. I know this because I am one of these volunteers: make me feel that it’s worthwhile and I’ll spend hours doing stuff for you.

Platforms

There are too many platforms, it is too easy to create new ones, not enough use is made of those that already exist. All of this is true, and yet there is still scope for new stuff to come through. It’s not about the technology, really, we all know about status updates, friend and follower lists and embedded video. It’s about the application of that technology in a way that is genuinely useful.

Choosing the right technology is important. Sometimes an email list is all you need, maybe a wiki or a group blog. You have to make sure that everyone is comfortable using the tools though, but most importantly that the tool fits what you are trying to achieve. Can it handle the content – and the interactions with that content – that you are likely to be dealing with? If you want discussion, a wiki probably isn’t the best way to go. If you are using a group blog, how can you ensure that outputs are tied together and the best use made of the various conversational strands? We can aggregate blog posts easily enough, but what about the comments, the responses to those posts?

There isn’t one perfect platform that will suit every purpose. With a strong idea of what that purpose is, though, it should be easier to make the right decision. And that right decision, of course, doesn’t have to happen right away. Experiment, try things, see how they go.

Worldviews

Now for the biggie. Even if you have the right people in the right roles with the right skills and the right platform, it isn’t going anywhere if those who are directing the endeavour haven’t got their heads right. Open, collaborative processes need to be organised by open, collaborative people. This means people who see the value in having contributions coming in from different people, with different backgrounds, experiences and perspectives. It means not trying to control the topic under discussion and not trying to set arbitary standards on the quality of submissions.

This worldview is the hard thing to get right. It means significant culture change, especially for those in senior positions who might not necessarily be open to such a change. But any collaborative project is doomed to fail if those who are driving it are not willing to change their own culture to open things up to others.

Processes

I’d like to add a fourth item to the list, and that’s process, which for me encompasses an awful lot of the above, and some other bits as well. If we accept that open, collaborative working is A Good Thing, and that we have people with the skills, and a platform to use, and our bosses are clued up too, then we still need a method: how is this going to be achieved? I’m not sure how much has been done in this area. On the Membership Project, everyone blogs stuff that is of interest to them, without really paying too much attention to the needs of the project (at least, that’s how I do it) and David tries to pull it all together with regular summary posts, and project pages where themes are established and work can be done to try and get some of the ideas turned into deliverable work packages.

It would be interesting to find out what other models for online collaborative working exist. Much depends on the platform, I guess, but then my argument would be that it should be the other way round: decide on process then choose the most appropriate platform!

Getting things into the open

David Wilcox has taken the bull by the horns and created an open thread on the OpenRSA blog calling for a more collaborative approach to the discussion on jounalism being carried out on the RSA networks platform. This debate is one which takes into account trust in news media, and could also pull in issues around the role of the BBC in civic life.

I’m personally most interested in breaking out of the old media professional boundaries because I think greatest innovation – and citizen empowerment – is likely to take place as old cultures are challenged, openly. It’s time the newspeople stopped seeing those that they write for as “news users”, now we are producing a lot of our own content online.

The issue at the RSA is not one of platform – the Drupal based system used by the Networks is superb – but of worldview. David and I were the most consistent contributors to the discussion, but I felt my time there was up when a message was posted by a project leader confirming that the desire was to keep the debate ‘on topic’ and ‘informed’. As neither a journalist nor a fellow of the RSA, I guess this counted me, and anything I had to add, out.

I’ll be following the debate through the comments to David’s post, and anything else tagged with civicjournalismuk. I have my platform here, which I am happy to use to contribute with – or when the time is right for a dedicated platform to be created, I can use that – as long as it is open!