Social Media – Page 2

Whose content is it, anyway?

Lloyd Davis has a thoughtful post on his blog about all the content he has been putting online for the last decade and a half:

I want to take stock and put it all in some order. It’s one of those things that really needs doing. I think I know pretty much what I’m doing here now – there’s writey stuff, there’s visual stuff and there’s audio stuff and sometimes it all gets mixed up but that’s about the size of it…

I hate the way that these are all differently integrated – ideally, I mean in that ideal world where I had a team of people to sort this out for me, I’d have everything also hosted independently and from today I’d not be using any of these services as the primary channel/home for anything.

I think Lloyd is right to be concerned – as he sees value in his content he wants to ensure he has some control, or ownership over it.

For a lot of people, of course, this won’t matter at all – perhaps they don’t consider their online output to have that much long term value. Indeed, for some people it will depend on the medium. I’m not overly fussed about my Tweets, for instance.

There are bits of my digital footprint that I work hard to ensure won’t disappear though. Take this blog for instance. I’ve been writing it since 2004 and there are nearly 2,500 posts on it. Not all – or even any – has that much value, but I’d be sad if I ever lost it.

So, I run my own server, with my own version of WordPress rather than relying on a third party service. I also back the whole thing up in three different places – locally on the server, on Amazon’s cloud and on my laptop.

Then there are the photos. My Flickr stream is full of them of course, which were either taken on a digital camera – in which case a copy must sit on a computer somewhere, from which I uploaded them, or a smartphone – in which case they might well be lost.

Photos I upload to Instagram via my phone automatically get sent to Flickr via IFTTT now, so there’s two copies of those, and anything uploaded to Flickr subsequently gets added to Dropbox, which then downloads to my laptop, preserving another copy.

Of course, there are loads of photos on my laptop, thousands, going back years, that aren’t online anywhere and are therefore at risk should something happen to my computer! Hence, backups to a local device (an Apple Time Capsule). I ought to sort out a cloud backup service like Carbonite too.

So, the answer is backups and lots of them. Not just local ones, either, but in the cloud somewhere too just in case your own hardware fails. My other advice, if you’re worried about this stuff (don’t bother if not), is to have a play with something like WordPress, get some web hosting, try importing content into it. Even if you don’t tell anyone about it, use it as an archiving service – where pretty much everything is under your control.

In other words, own your own destiny wherever you can. Where you host stuff on the web, make sure you have a local copy; and try to have a copy of content you treasure in the cloud too, just in case. Services like Twitter, Facebook, Flickr, YouTube, Pinterest – all of them – don’t owe you anything and you shouldn’t trust them to always be there or to always do the right thing with your content.

Options for curating online content

Curation is an answer to the problem of information overload. There’s so much stuff online these days – how do you read it all? Or rather, how do you decide what’s worth your attention?

A way for an individual or organisation to build a community or network digitally is to become a trusted curator – in other words, getting popular by sorting the wheat from the chaff on other’s behalf.

There are quite a few tools out there to help you do it. Here’s a few.

1. Social bookmarking

I use Pinboard, but there’s also Delicious and Diigo, amongst others. You see a site or page you like, so you save it to your bookmarks usually using a button on your browser. You describe the link, tag it with keywords, and it joins a public list that others can browse.

I also republish all my bookmarks as occasionally posts here on the blog – I doubt if anyone ever actually looks at my Pinboard page.

2. Storify

Storify is a neat tool for bring content together in a single place around a certain event or topic. So whether it’s photos, videos, tweets, blog posts or whatever, every type of content can be added to a single page, making it potentially the top destination for someone wanting to find out about that topic.

3. Pinterest

A pretty new site this, and still invite-only I think. Pinterest is all about visual stuff, encouraging users to ‘pin’ images and videos they see on the web to their own ‘boards’ or group boards along shared themes.

There’s a big social element to Pinterest too, with users encouraged to ‘repine’ things they’ve seen on others boards to pass them on to their friends, and so on. Bit like retweeting I guess.

4. Paper.li

Paper.li is an automated curating thingy that pulls tweets and stories linked to in tweets together for you, publishing them in a daily ‘newspaper’ of useful content. This is all based on your own followers’ activity, so hopefully all the content ought to be relevant and interesting.

It’s good because it’s automated and you don’t have to do a lot to make it work. It’s bad because it’s automated and you don’t have a huge amount of control over what it publishes.

5. Tumblr

As well as being a blogging tool you can use to publish your own original pearls of wisdom, a lot of people use Tumblr to curate, by ‘reflagging’ stuff they’ve seen elsewhere. Again, Tumblr makes this easy by using a button in your browser. Increasingly popular amongst young people who wouldn’t normally be seen dead doing something as dorky as blogging, Tumblr’s a huge and growing network of people sharing, resharing and reresharing content.

It’s also home to some hilarious themed sites – like Glum Councillors, for example.

That’s it

There’s five from me – any more?