Friendless council

A tweet from the Public Sector Forums Twitter feed alerted me to this story of Stockport Council’s Facebook presence, which, at the time the article was written, wasn’t particularly popular:

A LOCAL authority which reached out to the Facebook generation has suffered an embarrassing snub.

Stockport council set up a page on the social networking site with the aim of spreading the word about its services.

But six months on, the authority has been exposed as an online pariah – after it attracted only six ‘fans’.

I’m delighted to say that as a result of this publicity, the Council now has 46 fans – almost as many as DavePress!

What can be learned from this? That if you build it, they won’t come.

Anything that a council, or any other organisation, does on the web needs to be pushed, promoted and managed. These are the human elements which are so important in engagement excercises. An online project like this will not succeed if you just put it together and then sit back expecting people to join in droves.

This is partly an online marketing issue, and partly one of community management. I doubt there are many in local government who have these skills listed as being required for their jobs, but they are becoming more and more necessary.

There is another issue, peculiar to Facebook, which is one of vocabulary. Does anyone really want to become a ‘fan’ of their local council? Surely there is some more appropriate wording that could be used…

Real Help Now

Simon Dickson reports on the new site from the UK Government which currently aggregates news from around the country on what help is available to help businesses and individuals through the current economic difficulties.

Fundamentally, in this initial build, it’s a news aggregation site – pulling together material not just from national sources, but regional and local too. The aim is to complement the citizen- and business-facing stuff, at Directgov and BusinessLink respectively, by showing what’s actually happening on the ground, well away from Whitehall and the City.

I’m involved in the project from a content point of view, which at the moment is mainly a job of identifying content to be tagged in Delicious to appear on the site. A dashboard has been set up to monitor various news sources around the UK to make sure we pick up  a good range of stories.

Real Help Now

The site came together very quickly and is a great example of agile and flexible development. We’re hoping to be expanding it in the future to produce some original content, but at the moment it presents a nice picture of what’s going on out there.

Mini

I treated myself to a new toy today, a Mac Mini. Here it is, next to the rather splendid curtains in our spare room:

Mac mini

To be honest, I really want a nice big iMac but can’t afford it. The Mini is a nice, relatively cheap alternative. Working on a MacBook all the time really isn’t good for the eyes – and with the Mini plugged into a 20″ monitor, that’s no longer a problem.

Mini and monitor

In terms of grunt, the Mini is slightly less powerful than your average MacBook, but seems to be fine with what I need it for. Editing video might be a struggle, though.

Visit Cambridge site hacked

Cambridge City Council’s Visit Cambridge tourism site has been hacked, with various unsavoury pictures and links added, reports the Cambridge News:

CAMBRIDGE’S official tourism website was still offline today after pornographic images were posted in place of pictures of the historic city…

It comes after horrified bed and breakfast owners were shocked to log on to the site, run by Cambridge City Council, to find hardcore images of couples having sex and people exposing themselves for the camera.

Ooops. Here’s a screenshot from Cambridge News’ site:

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