ColaLife Campaign Video

Some news from the ColaLife campaign… as part of the submission to Google for the 10^100 competition, a 30 second video has been created. And it’s lovely:


Please visit the YouTube page and mark the video as a favourite, give it a 5 star rating and embed it in your own blogs and social networks. The more that people know about this remarkable initiative, the better.

Simon Berry’s ColaLife campaign is a truly wonderful thing, a real example of using the groundswell to develop an idea into a campaign and then, hopefully, into action.

I was always at a bit of a loss, wanting to help out more than just joining the Facebook group, but not knowing really what I could do. Other than build websites, of course…

So that’s what I did. ColaLife now has an external web presence, so people can find out about it without being a Facebooker. I made the site deliberately simple to navigate, hiding the blog bit away and relying on images to help get the message across. Another great example of WordPress as CMS…

We’ve imported all the posts from Simon’s personal blog onto the site, so it can become the central repository for all things ColaLife. In the meantime, do register your support by joining the FB group and the Google email group.

Go ColaLife!

One of the best sessions at 2gether08 was Simon Berry’s on his ColaLife project, to try and gather as much support as he can for his idea to use the Coca Cola distribution network to get dehydration salts to those that need them in the developing world. It was also frustratingly short – another argument for greater flexibility to be built into conference agendas.

Simon has been leveraging the social web like no tomorrow in an attempt to drum up as much support as possible, making regular posts on the topic to his blog, and creating a Facebook group which has, at the time of writing, 2,934 members. In this video, Simon chats with David Wilcox about the campaign’s development:


One of the key challenges facing the campaign is how to actually get the huge Facebook interest to transfer into real action. Facebook is notoriously a walled garden – it is hard to get outputs from it.

So, to help continue discussions and open things up a bit, Simon has started a Google Group at This means that folk can chat via email, rss or web, pretty much however it suits them. It also means that information and documents can be shared online too.

Anyone can sign up to the Google Group by entering their email address in the box below:


Please do so and get involved with this incredible campaign.