local government

Social media & local government

Have come across some interesting bits and pieces recently on the topic of how local government should be using the social web to better communicate and collaborate – exactly the sort of thing we are trying to promote on the Community of Practice.

First up is a presentation by Simon Wakeman, who is Head of Marketing and PR at Medway Council in Kent. Simon’s slides include some interesting research results, plus some details of how Medway have used podcasts to reach out to younger people:

[HTML1]

Second is some slides from Dominic Campbell, who was lucky enough to be appointed Social Media Manager at Barnet Council recently. Dominic discusses how web 2.0 can help Barnet implement their Communications and Engagement Strategy.

[HTML2]

Another tip from Dominic led me to Barnet’s YouTube page (yes! They have one!) which feature some great clips of Charles Leadbeater – he of We-Think fame – talking to the Council about the future shape of local government and local governance in the UK.

[HTML3]

There are some great initiatives going on out there in local government where forward-thinking folk are making the most of web technology to bring councils closer to the people they serve. As with the eDemocracy debate though – is this stuff too fragmented? How can we bring everyone together?

Get satisfaction with your council

Jon Bounds has come up with another brilliant idea – using the ‘people powered customer support’ site GetSatisfaction to create a community around the services provided by Birmingham City Council.

So, I thought, could this work for a local council? Imagine time saved by council officials if knowledgeable citizens helped answer questions, imagine the resources available (once someone had explained how to apply for a licence, the information would be there for everyone), imagine a monolithic body “joining the conversation”.

Rather than deciding to attempt to persuade my local council (Birmingham City Council – one of the largest in the UK) that this would be a good idea, I discovered that – as the site is “a space for an open conversation between you and other people with interests and passions in this organization.” – anyone can set a company page up. So I have.

It ill be interesting to see whether the City Council gets involved. I guess it is like a Fix My Street but for all Council services. Might just have to make one for my local council in Kettering…

lgSHOUT!

lgSHOUT!

lgSHOUT! is another little service I have put together for local government, following on from LGSearch, which went a little way to fixing the problem of getting relevant search results. lgSHOUT! tries to do something about communication.

The idea behind it is that it’s a Twitter for local government types. People can easily sign up and then post short messages to the rest of the community using a box on the home page, so no need to mess about with complicated blog editors and the like. People can respond to others by directly commenting on a shout, or by posting a shout of their own. Everyone can have an avatar and at the moment that’s handled by Gravatar.

So what sort of things might people want to use this service for?

  • Posting interesting links they’ve seen on the web
  • Yelling for help on something
  • Sharing good practice
  • Having a bit of a chat

It’s built on WordPress and the Prologue theme, and as such took about an hour to put together. The biggest problem was getting URLs that were pasted into the box to be parsed into clickable links – in the end I found this plugin. Bits of work to do include:

  • Trying to get it to work with TinyURL like what Twitter does
  • Giving the option of hosting avatars at lgSHOUT! as well as using Gravatar
  • Tidying up the design a bit

So, I hope it’s useful to local gov folk. If you’ve got any queries about it, or fancy having something similar for another sector, just let me know!

Load more posts!