At the end of the day, use the Spotify model as an inspiration for what’s possible when you spend time and attention developing your own operating system — not as a model for what your own system may end up looking like. Design, test, and evolve your own model as inclusively as possible. Don’t do a big-bang change towards a new static target operating model, but instead build the muscle for continuous participatory change.
I hadn’t come across this before, but the Community Roundtable looks like quite a useful resource. It describes itself as
a virtual table where social media and community practitioners gather to meet, discuss challenges, celebrate successes, and hear from experts.
…which sounds rather fun.
Two things on the site caught my eye this afternoon. First is the community maturity model, an attempt to craft some standards around the role of community management. I tend to eschew things like this as unnecessarily complicating something that ought to be really simple – but there’s always value in sharing ideas, as long as it isn’t in a prescriptive way.
Here’s the model, anyhow (click for a bigger one):
The second thing is ‘The State of Community Management‘ report, which is full of good practice and whatnot. Well worth a download (warning: you have to give up some personal info to get the report).
Community management is a skill required within any team using social tools, whether within an organisation or as part of some external engagement activity. It might not necessarily be a job in itself, but the simple art of making people comfortable and welcome, and encouraging activity and participation is one that is vital for success.
Any time I post about community management, I have to urge people to subscribe to Rich Millington’s blog. Also, read Jono’s book (disclosure – that’s an Amazon affiliate link, and I might make a few pence if you buy anything having clicked it).