On consultation

On Thursday night I was lucky enough to be invited to Number 11 for a few drinks with various online luminaries, including a bunch of guys who went on Web Mission 08 and lots of lovely government webbies too, courtesy of Tom Watson, the Minister for Doing Fun Things with the Web. William Heath describes some of the oddities of the evening on the Ideal Government blog.

One of the cool people I got to hang out with was Harry Metcalfe, who I met very briefly at BarcampUKGovWeb, and who is the guy behind Tell Them What You Think, a MySociety sponsored hosted project to bring government consultations to the masses through the web.

Essentially, Tell Them What You Think scrapes consultations that are published on various government websites, and sticks them in one place. The potential consultee can then browse or search for stuff that interests them, and respond as appropriate. Screen scraping isn’t ideal, and is a bit of a brutish way of doing things, but is entirely necessary when data is published in a way that isn’t easily reused. As always, Wikipedia is your friend.

This chatter with Harry coincided neatly with an item that popped up in my RSS feeds last week, from my local authority, Kettering Borough Council (yes! They publish news in RSS!). This stated:

The Borough Council would like to gain the public’s views on the East Kettering Strategic Design Supplementary Planning Document. This draft document will form a key part of the Local Development Framework for the Borough, a suite of documents that contain planning policies and will guide future development. The Supplementary Planning Document aims to proactively promote high quality design within the Urban Extension.

The Council is taking people’s views in through three different methods:

  • Face to face events in various different locations throughout the affected areas
  • By taking postal responses to the consultation documents which have been published online
  • By using the online consultation facility called ‘Limehouse’

Limehouse does sound rather interesting, and a quick google shows that plenty of other authorities are using it too. Would be interested to hear any reports on how well it works in the comments.

Even if Limehouse is lame, at least Kettering are trying, and also blending off and online methods to ensure as many people can get involved as possible.

My concern though is that we shouldn’t be thinking about consultation any more, and instead the word we should be using is ‘participation’. This ties in with my post a little while back on taking the boringness out of engagement. Tell Them What You Think is great, a brilliantly put together service, but I wonder whether having a place for people to go to is really the answer to this stuff.

Shouldn’t we be using the power of the social web to deliver interesting stuff to the people who might be interested in it? Do we really want everyone to be engaged on every issue, or just those that have an interest and an understanding of it?

This is why the identification and engagement with existing community groups is so vital in this area. These are people who could actually be bothered to organise themselves around an issue of shared interest or concern. The social web has a tremendous abiity to aggregate people together, but first the issues must be disaggregated until they are small enough for people to be able to get to grips with them in a meaningful way. They then need to be delivered to those people directly, and be able to receive responses in a number of formats to fit with the way the people, or groups, like to work themselves.

Three cheers for Dylan Jeffrey

I rather glossed over it at the time, because of the general excitement of the moment, but a remarkable thing happened a couple of days ago. A man called Dylan Jeffrey commented on this blog.

Why is this so remarkable? Well, Dylan is a civil servant. What’s more, he was commenting as a civil servant. He was also giving the official line of his department (Communities and Local Government) in a place where discussion was happening online. Not by emailing out a press release, or making some grand announcement, but by quietly finding where the conversation was, and taking part.

Indeed, Dylan did his department great service – the conversation was a fairly tempestuous one, with disgreements abounding about who was at fault for the decision to cut the funding for ICELE, the centre for local eDemocracy in the UK. Several bits of communication had come from ICELE – a press release here, an email there – but nothing, apparently, from CLG. This was a communications risk for the department, as their side of the story simply wasn’t being told.

The comment that Dylan posted was pretty uncontroversial, simply providing some background factual information and then adding detail of a Ministerial statement on the issue, which was probably available buried away somewhere on the CLG website as a press release or somesuch. But Dylan brought it to us, where we were talking about the issue, sticking his neck out to both inform us, and do his department a service by communicating their message.

Of course, this week saw the publication of the guidance for civil servants engaging with the social web. Of the five main points, three were: be credible, be responsive and be a civil servant. Dylan hit all three of these.

Let’s hope other civil servants take note, and that Dylan’s colleagues at CLG thank him for doing this on their behalf.

Digital government and not being boring

I spent a most enjoyable time at the Department for Communities and Local Government today as a guest of Simon Berry, along with a rogue’s gallery of other bloggers and online networkers. It was a great chance to catch up with old friends and new acquaintances, as well as take part in some really interesting exercises, put together in partnership with Simon by David Wilcox, who was, as always, an excellent facilitator and conversation starter.

At one stage of the workshop, the group split into two smaller ones: one team of mainly civil servants and local authority types; another of mostly techies. I fell into the latter grouping, and we discussed the ways in which we felt emerging technology could help government – at both a local and a national level – get closer to those it governs.

Being in a group of people which contained – amongst others – Dan McQuillan, Steve Bridger, Paul Bradshaw and Tim Davies, the ideas were soon flowing – helped by the relaxed atmosphere which meant there were plenty of jokes and laughs too. Some of the issues we came up with included:

  • Listening before talking – government needs to now what is being said by whom before it can start engaging with them
  • Figure out which communication medium best suits the people you want to talk to – for example, just because blogs are on the internet doesn’t mean young people are interested. They’re not – they are on Polyvore instead.
  • Local government should be concentrating at least as much as central government is on opening up data and information it holds.
  • The word empowerment is a bit dodgy in this context – why should people need to be empowered by government? Isn’t it already in our power to organise ourselves and get things done?
  • The relationship between government and people – whether on an individual basis or within groups, should be informalised. Government has a role to play in civil society, but how much of a role should be determined not by them but by the communities themselves – for instance, they might just want a room to meet in, or maybe some advice on funding.
  • Local government shouldn’t be afraid of celebrating what is happening in their areas – but shouldn’t feel the need to claim any credit. Likewise, too often there is a financial focus to such good news stories. When something good happens, who cares who did it, or who paid for it?
  • It’s not just government talking to groups or individuals – there are other players in the civic space who need to be involved. The networked journalism that Charlie Beckett and Paul Bradshaw write about has a role to play, as do charities and other third sector groups, schools, hospitals, churches. The web can help bring some sense to this civic soup of different interests and organisations, to aggregate it and break it down in different, more meaningful ways.

Dan McQuillan pointed out at one stage that the problem with trying to get people to be, say, a school governor, is that being a school governor is actually a pretty dull thing to do. This is true of a lot of things, though – if someone asked you to engage with your local authority, it might not necessarily be something that would have you widdly with excitement. However, if you were asked about an issue that particularly interested you, like environmental issues, or public transport, or education, then you might be more likely to take part.

The issue is one of boringness, then, and the important thing for government to try and do is to avoid being boring. People interests are atomised, and tend to focus around single or narrowly related issues, rather than everything that concerns a single organisation.

Another example of boringness is in the way that local issues are reported on. For example, more people read about council issues in their local paper than in the leaflets sent out by the council itself. That’s because the council leaflet is probably more boring than the paper’s coverage. That said, more people moan about their bin collections, or pot holes in their street, in the pub with their mates than read about them in the local paper. Again, chatting in the pub is more fun.

So for government at all levels to get their messages across, and to engage better with people, they need to ensure they aren’t boring the people they want to talk to. How can they do this?

One way would be by identifying the issues people and groups are interested in, and providing information on, and inviting comment on, those topics. Something like Hear From Your MP at a local level just wouldn’t work – even I would be bored stupid if I had to read everything my Councillors had to say. But if that could be tailored to Hear About Stuff You Are Interested In From Everybody, that might just work.

Aggregate stuff from government, communities, charities, media organisations, church groups and anyone else along subject lines based on a local area. This might be very hard to do, and indeed might be impossible without some serious collaboration between various parties in terms of the way they produce content. But if it were to be achieved, then I think getting people involved would be much easier.

There were many ideas produced at the meeting, like mine above, and we are going to be working together to develop the better ones and see how they grow. A good place to monitor what is going on will be to tune in to Simon’s Web24Gov site.

Further ICELE debate

Steven Clift rightly points folk to the discussions going on at the UK & Ireland eDemocracy exchange about the demise of ICELE, in the comments to my previous post on the topic.

Here’s a sample of what folk are saying – the archive is public if you want to see more.

Ella Taylor-Smith:

I think there is room for an organisation to -like ICELE – to be a central contact/info point for e-democracy in the UK (I’ve widened it there from local). Where they’ve collected data and case studies on a specific topic (like e-petitions) I’ve found it useful.

Paul Canning:

This just highlights for me the absence of any national central point of reference for egov. It’s splintered all over the place, so no one actually working in the area has ‘heard of’ most of the worthy stuff…

It just pains me that the Australian state of Victoria and other governments like Hong Kong and New Zealand have managed ‘one stop shop’ portals to egov for practitioners but all Downing St has led with is endless, endless different initiatives with different websites whilst at the same time preaching to the rest of us about ‘just’ directgov and businesslink.

Andy Williamson:

Our role now as advocates for eDemocracy is not to reduce the pressure but to increase it and argue strongly for a centralised, properly resourced and commissioned eDemocracy agency.

Mick Pythian:

I think perhaps first of all we need to know what the great British public expect of e-Democracy or even Democracy and attempt to champion that…

Rather than assumptions, I’d like to see more evidence from this country (cultures and systems vary, along with connectivity). This includes more ‘measured’ pilots.

Now, if I were to try and draw folk together to provide a post-ICELE way forward, these are all people who I would insist have to be involved – people who have a genuine interest in making things better, who have a clear idea of what eDemocracy might mean. To this dream team, I’d add others, like Shane McCracken, Steve Dale, Ingrid Koehler, Steve Hilton and Dominic Campbell.

It would be fascinating to see what could be achieved just by bringing people together, dispensing with titles and the other paraphernalia of traditional government working groups, and non-organising our way into Getting Something Done.

An EU Political MySpace?

From EU Observer:

Plans are being developed to launch a social networking site for MEPs and MPs to boost contacts between politicians across Europe and promote a trans-European democracy.

Myparl.eu – officially to be launched in October – is a website currently under construction that aims to work along the same lines as the popular MySpace or Facebook social networking services, but in addition to linking social contacts is supposed to foster debate about legislative proposals coming both out of Brussels and from national parliaments.

Sounds exciting, eh? Here’s the real belter though:

The site is planned to be open to the public, who will be able to react to the issues with letters to the editor. However, only MPs and MEPs will be able to post comments.

One for the ‘really badly not getting it’ pile.