OurPress: websites for the rest of us

OurPress

OurPress is a project I have been working on for aaaages, which stalled quite badly for a while. Essentially, the idea emerged in a discussion with Nick Booth in the comments of a blog post of his. We were talking about the paucity of options available to community groups to easily create open, social websites. At first I thought of Drupal, but soon moved on from there.
I had the idea of setting something up with the multi-user version of WordPress, called WordPressµ, which is what is used to run WordPress.com. Sites could be created either as blogs, or as static sites using WordPress pages. Help and guidance would be provided in getting stuff up and running, and customisation of templates would be possible, with the results being shared among the rest of the users too. I gave the idea the name OurPress, and was shocked to find the .org was still available. I snaffled it right away, as well as a few of the .whatever variants.

Then the project pretty much stalled, for two reasons. One, I forgot about it (probably because of Facebook or Twitter or something equally shiny); and two because I couldn’t find anywhere decent to host it. The trouble was that WordPressµ demands that you have something called ‘wildcard DNS’ to be able to create blogs at addresses like myblog.ourpress.org (for example). The other option is to have them at ourpress.org/myblog but problems can be created with static pages having the same name as blogs and the whole thing getting confused.

However, I recently returned to looking at the project, after a chat with Shane McCracken, and in my search for a host, I hit upon gold, or rather orange, in the form of A Small Orange. ASO are a bunch of cool guys in the US who happily host pretty much anything. They were quite happy to set up the wildcard DNS for me and when I asked if I could integrate with Google Apps, someone went ahead and amended all my MX records for me! Ace stuff!

Here’s the deal with the Google Apps: I get to have 200 accounts for free, so I can pretty much offer everyone who has an OurPress blog a free email account which will be blogname@ourpress.org. When I create the email account I will also setup an OurPress branded iGoogle page which will track web responses to the blog in question, so people have that important element set up even if they haven’t heard of RSS themselves before. Also, using Sites, I will give them access to a tonne of documentation about using the OurPress platform and blogging, social media etc.

Essentially, OurPress will be a completely contained and functional online platform to run community websites. And it’ll be free.

So who might want to use OurPress?

  • Community groups, whether based around a club or a village without any resources to put into developing a website
  • Individuals who want to start a site to create a community online
  • People who want to develop a project to help communities or civic life in general
  • Individuals who want to blog about their work within the community
  • Small charitable or not-for-profit organisations or projects that don’t want to invest in their own domain, hosting etc just yet
  • Local politicians, perhaps

The advantages of OurPress over, say, WordPress.com include:

  • Support in setup and running from me and anyone else who fancies getting involved (hint, hint)
  • The Google Apps integration
  • Folk will know that it is a ‘safe’ platform with no content hosted that will possibly reflect badly on them/their organisation
  • The creation of a community around all those on the platform
  • No adverts anywhere (and there are ads on WordPress.com, folks)

So where am I up to? I’ve installed WordPressµ and that’s about it. I need to get a look ‘n’ feel sorted for the homepage and arrange how the sign-up process will work for new blogs, but other than that, I am more or less there. Any comments or suggestions gratefully received!

CoPs in the Telegraph

Simon Dickson pointed me to a post on the Telegraph‘s Three Line Whip blog about the IDeA Communities of Practice platform:

These ‘Communities of Practice’ are an attempt, according to their creators, to harness the power of social networking to share problems, ideas and expertise.

It seems like a worthy idea – but is still fundamentally quite cautious. As I pointed out this weekend in a piece for ConservativeHome, government is still reluctant to let the people see behind the curtain. The ‘Communities of Practice’ are closed shops, designed to let those in the biz talk to each other without disruptive elements intruding…

But there is a more radical view, which is that government, and its personnel, do not have a monopoly of good ideas – and that opening up policy-making will make for better policy and a more engaged public. I go over the pros and cons in the final section of my recent pamphlet for the Centre for Policy Studies, but would be interested to get an idea as to whether people on this site think policy should be left to the experts. I suspect I know what the answer will be…

A predictable reaction possibly. But in reality, it isn’t a closed shop. Just by connecting all those in local government alone there would be a huge number of different voices and perspectives involved. But there are also people from across the public sector, not to mention Councillors and people who work for the sector as independent consultants.

It would be interesting to find out what would happen if Joe Public tried to join. I suspect they would be engaged with and not turned away. How interested are folk in the minutiae of local government working practices? Maybe there should be something similar created to connect people with an interest in local politics, to help them work together and engage with their local authorities.

Worse, though is in the comments, where one particularly moronic contributor states:

…except for the fact that this is funded by the long-suffering taxpayer. Remember that those that govern despise the governed and resent any intrusion into their cosy unproductive world.

There is no need to cut essential services to fund tax cuts – there are hundreds of millions to be saved by abolishing these glorified social clubs.

Sigh. There’s actually a multitude of examples of where this technology has saved money – travel can be avoided by collaborating online, for example. But this sort of vile attitude towards public servants probably isn’t worth even spending the time to argue with.

Social Media Big Day Out

I’m the (or rather now, ‘a’, but more on that later) facilitator at an online community of practice for social media and online collaboration using the Communities of Practice platform put together by Steve Dale at the Improvement and Development Agency. It’s ostensibly for local government, but I like to operate a big tent, and so anyone with a public sector interest can come along.

Yesterday we ran our first face-to-face meeting ludicrously entitled the ‘Big Day Out’. Given that it was held where I work, at the LSC National Office in Coventry, it wasn’t much of a day out for me, but hey! who cares. I took a few photos, some of which are below, the rest here.

The day ran pretty well, starting with a short and probably quite boring introduction from me:

[slideshare 283861 social-media-cop-intro-1204122043184802-4]

We then moved onto more interesting stuff, notably chats from Hadley Beeman and Shane McCracken on what they have been up to recently.

(That’s Hadley, by the way. Not Shane.)

Later on we played a little game, a cut-down version of David Wilcox‘s Social Media Game – although as Tim Davies pointed out mine is best overall because the cards are laminated. Two teams set each other scenarios which they had to solve using different social media and web 2.0 tools.

I think it was a useful exercise as everyone got to learn something about a web service they didn’t know existed before.

Next up was Steve Dale, chatting to us about the latest developments tech-wise on the CoP platform. There’s going to be some really interesting new features added, which will at the very least make facilitating the communities an awful lot easier.

Finally we had a little chat about the future of the Community, what we could do to improve participation and what we got out of it all. Michael Norton of the IDeA had a wicked-cool idea about setting group social media challenges, making us go out and try new stuff, and reporting back on our findings. One is already under way on YouTube. Nice one!

Throughout the day, the ever resourceful Carl Letman was doing a great job of videoing some of the action, and soon I should be able to post some highlights up here. If you need any video work doing, whether on or offline, Carl really is your man.

I also requested a bit of help of the facilitation side, and thankfully I got a great response from Michael, Hadley, Steve and Carl. So hopefully we should be able to keep the Community active and ensure that everyone gets the support they need.

What was also nice was that everyone said they would like to do it again. Hopefully if the word gets out that it was a fun day, then more folk might be encouraged to come along. Noel Hatch of Kent County Council has already offered to host, and suggested we could run it virtually in parallel using Second Life. He’s mad. Let’s do it.

The value of online communities

Jeremiah Owyang posts about a report he has written for Forrester. The executive summary is all we really need:

To host a successful community, think of it as you would product development: Start by focusing on objectives, chart a road map, assemble the right team, and plan to be flexible. Then build your success by launching the community with the backing of your most enthusiastic customers and staying engaged as the community grows. Above all, remember that control is in the hands of the members, so put their needs first, build trust, and become an active part of the community.

Good stuff. Jeremiah’s focus is in the use companies can make of communities in order to sell stuff. But the principles can easily be applied to public sector organisations that provide services to the wider community. Get those with an active interest in the same (online) space and make them feel involved and useful.

On facilitation

Had a great meeting today with two of my fellow facilitators at the Community of Practice for Knowledge Management in the Public Sector (don’t worry, we’re working on the name). The community has been running for a little while now and has had two successful real-life meetings. For some reason though, the connections haven’t continued online, and the web based CoP has been very slow.

This brings to the fore the very important issue of facilitation of online communities – whether social networks, collaborative environments like the CoPs, simple forums, blogs or wikis. Facilitation differs very much from the traditional online role of the moderator, which to my mind concentrates on the negatives like deleting nasty content and banning naughty users. Facilitators seek to engage people with the platform, using a number of techniques that can be both hi and lo-tech.

No discussion of communities and facilitation can go by without these two masterful posts from Ed Mitchell on the topics. Must-read stuff, as well as a great example of the quality writing that exists in the blogosphere.

Many of the objections to using social media and web 2.0 technology can be countered by having an effective facilitation strategy, backed up by having people in the facilitation role who know what they are doing. Stuff like lack of engagement, sites looking empty, failing to follow up on conversations etc.

Here’s some of the stuff I think facilitators oughtt be doing:

Firstly, the facilitator must encourage discussion on the platform. This can be through seeding discussion by adding background content and then asking a question to try and spark a conversation, for example.

Second, back-channels should be used to ensure the conversation is maintained. For instance, if someone you know who is very knowledgeable about a topic that is being discussed, but isn’t presently engaged in that discussion, then the facilitator should drop them an email or telephone call to get them involved.

Thirdly, the facilitator should be a guide to the platform being used – helping users find the most appropriate way of posting their content. This is especially true of a platform like that I was discussing today, where forums, blogs, wikis and document sharing are all possible, and only really the first and last on that list get used – I’m sure just because folk are used to them and not to some of the newer tools.

Fourth, get people meeting face to face. Facilitation is not just about the online, the offline is just as vital. Social networks are great for bringing people together and getting them to work together, but there is a definite trust element that’s missing until people actually get to meet each other. Facilitators need to be as comfortable introducing people to people face-to-face as they are online. It also helps to always have stuff like coloured post-it notes, sticky dots, glue sticks and magic markers to hand.

Fifth, figure out ways of using the technology to help people get the information they want. For example, hotseating is cool thing to do: find a person who is rather knowledgeable about a subject, get them to write a blog post about it, and then invite people to ask them questions in the comments. Make it a time limited thing, so there is some sense of urgency, and you’re away. Or here’s another: set the community a blogging challenge, where every member has to write a blog post along a common theme, maybe with a suitable prize for the best one. It’s a good way of generating content and getting people used to using the tools.

So there’s five, and I’m sure there are tonnes more.

Anyone?