An online notebook
I’ve been prompted by some discussions on LinkedIn to write briefly here about CRM – or customer relationship management to give it its unabbreviated title. The idea behind CRM is that an organisation can record every interaction it has with its customers, so that anyone picking up a future call can be instantly caught up … Keep reading
In a fairly complex world, everyone yearns for a simple solution. The one thing they should do to make things better. The single solution to all their problems. Digital transformation is no different, and many of the marketers working in this space know it – that’s why they usually claim that their ‘platforms’ will deliver … Keep reading
There’s an increasing amount of talk in digital circles about low code. These are systems for building systems: ways of using simple drag and drop interfaces to build out workflows and databases to deliver business processes. Some low code platforms of note include Matssoft, Mendix and Outsystems amongst many. There are also a number of … Keep reading
Stefan pointed to an interesting blog post this morning on Twitter, that states that the word ‘digital’ is becoming increasingly less useful over time: I haven’t yet come up with a better word to replace “digital”. I’ve tried a few, but they have their own problems. There’s simply too much meaning packed in for it … Keep reading
A fairly quick thought this, but one than keeps occurring to me. It feels like a self evident truth that the technology an organisation uses should follow that organisation’s purpose, and not the other way around, but I wonder how often that is actually the case? I’d argue that for many organisations, with legacy infrastructure … Keep reading