Be opinionated

To make things happen, it helps if you have opinions. Apple are a great example of a company that has opinions. They express those opinions in their products, and like most opinions, some people don’t like them – but that’s fine. For instance – lots of people moan about the lightning cable used to charge … Keep reading

The need for internal digital evangelism

If you’re going to make your organisation sit up and take notice when it comes to new, digital ways of doing things, you need to get out there and sell them. Pretend you’re a techie startup trying to sell your product to your organisation. Get on every team meeting agenda that you can. Speak at … Keep reading

Use what you already have

When planning a new project or activity, it’s easy to decide to get something new. For instance, you might see it as the perfect opportunity to buy a cool web service to help you deliver this piece of work. Or maybe you know that you could do a great job customising WordPress to do exactly … Keep reading