Tuesday, 24 February, 2009

LocalGovCamp update

A few things have been happening behind the scenes, and I think it is about time that LocalGovCamp was ‘officially’ launched in some way. I guess this is it.

Localgovcamp

The event will probably take place in June, probably in Birmingham but definitely on a Saturday.

All the plotting and planning will take place on the blog, so do make sure you subscribe to the RSS or the email alerts.

Once we have a few of the basics sorted out we can start focusing on some of the fun stuff, like what people want to hear, what they want to talk about and who will be ordering the pizzas.

PermalinkLocalGovCamp update

Monday, 23 February, 2009

Friendless council

A tweet from the Public Sector Forums Twitter feed alerted me to this story of Stockport Council’s Facebook presence, which, at the time the article was written, wasn’t particularly popular:

A LOCAL authority which reached out to the Facebook generation has suffered an embarrassing snub.

Stockport council set up a page on the social networking site with the aim of spreading the word about its services.

But six months on, the authority has been exposed as an online pariah – after it attracted only six ‘fans’.

I’m delighted to say that as a result of this publicity, the Council now has 46 fans – almost as many as DavePress!

What can be learned from this? That if you build it, they won’t come.

Anything that a council, or any other organisation, does on the web needs to be pushed, promoted and managed. These are the human elements which are so important in engagement excercises. An online project like this will not succeed if you just put it together and then sit back expecting people to join in droves.

This is partly an online marketing issue, and partly one of community management. I doubt there are many in local government who have these skills listed as being required for their jobs, but they are becoming more and more necessary.

There is another issue, peculiar to Facebook, which is one of vocabulary. Does anyone really want to become a ‘fan’ of their local council? Surely there is some more appropriate wording that could be used…

PermalinkFriendless council

Real Help Now

Simon Dickson reports on the new site from the UK Government which currently aggregates news from around the country on what help is available to help businesses and individuals through the current economic difficulties.

Fundamentally, in this initial build, it’s a news aggregation site – pulling together material not just from national sources, but regional and local too. The aim is to complement the citizen- and business-facing stuff, at Directgov and BusinessLink respectively, by showing what’s actually happening on the ground, well away from Whitehall and the City.

I’m involved in the project from a content point of view, which at the moment is mainly a job of identifying content to be tagged in Delicious to appear on the site. A dashboard has been set up to monitor various news sources around the UK to make sure we pick up  a good range of stories.

Real Help Now

The site came together very quickly and is a great example of agile and flexible development. We’re hoping to be expanding it in the future to produce some original content, but at the moment it presents a nice picture of what’s going on out there.

PermalinkReal Help Now

Sunday, 22 February, 2009

Mini

I treated myself to a new toy today, a Mac Mini. Here it is, next to the rather splendid curtains in our spare room:

Mac mini

To be honest, I really want a nice big iMac but can’t afford it. The Mini is a nice, relatively cheap alternative. Working on a MacBook all the time really isn’t good for the eyes – and with the Mini plugged into a 20″ monitor, that’s no longer a problem.

Mini and monitor

In terms of grunt, the Mini is slightly less powerful than your average MacBook, but seems to be fine with what I need it for. Editing video might be a struggle, though.

PermalinkMini

Friday, 20 February, 2009

Thursday, 19 February, 2009

Visit Cambridge site hacked

Cambridge City Council’s Visit Cambridge tourism site has been hacked, with various unsavoury pictures and links added, reports the Cambridge News:

CAMBRIDGE’S official tourism website was still offline today after pornographic images were posted in place of pictures of the historic city…

It comes after horrified bed and breakfast owners were shocked to log on to the site, run by Cambridge City Council, to find hardcore images of couples having sex and people exposing themselves for the camera.

Ooops. Here’s a screenshot from Cambridge News’ site:

CIT0536356adjusted.jpg

PermalinkVisit Cambridge site hacked

Disposable online chat

TinyChat is a really cool new service that lets you create simple chatrooms on the fly within your browser.

Why is this useful? Well, say you want to get a bunch of people together for a chat, but you don’t know what technology they all have available. Some are on Skype, some not; some are IRC fans, others not; some have access to internet instant messaging, but not all.

Tony chat uses a really simple web interface to allow you to create your chatroom with a couple of clicks. You can then send the URL to the people you want involved, and you’re away.

Afterwards, your room and its contents disappear, so it really is disposable! It might be an idea for someone to copy and paste the contents of the chat before closing it down in case you want a record.

Another cool feature is to assign your Twitter account to your idenitity within your chat and which pings your followers with a link to the chatroom you have just created.

I like the idea of having impromptu online discussions using this, inviting people in via Twitter, to discuss an issue in a more ‘live’ environment that Twitter normally allows.

What other applications can you think of for TinyChat?

PermalinkDisposable online chat

Tuesday, 17 February, 2009

The Conservatives’ ‘Honest Food’ campaign

Yesterday morning, the Conservative Party launched a new campaign for ‘honest food’ – which is all about labelling food with its country of origin. They do have a rather nice video:

I don’t usually drift into party political stuff on this blog, and I’m not really going to start now. For some reason though, this campaign caught my eye and I’m just going to look at the online elements of it and see how they might be improved.

The campaign has it’s own URL – www.honestfoodcampaign.com – which just diverts the user to a sub page of the main Conservative Party website. This is mistake number one for me, for a campaign to engage with a broader range of people, it needs to avoid heavy branding from a political party. By all means make it clear who is behind the campaign, but don’t alienate potential supporters by making it all about the party.

On the campaign site itself, there are four tabs of content, which cover:

  • Honest Food – an intro to the campaign. There is lots of information available, but it is all in downloadable PDFs. Mistake number two.
  • Supporters

    • – some quotes from celebrities. There’s no interaction at all. Mistake number three.

  • Our poll – some details of a survey completed on behalf of the Tories, with a download link to (guess what?) another PDF full of further information (not that I bothered to download it)
  • Get involved – it would appear that the only way to get involved is by emailing, or posting(!) misleading labels to the campaign organisers. These are then made available for people to view…in a downloadable PDF

At the bottom of each of these sections is a link to sign an online (Conservatives-hosted) petition.

That seems to be it.

Here’s what I would do to breath some life into this campaign:

  1. Create a microsite, with very modest branding to host some decent levels of instantly viewable content, and get rid of the PDFs
  2. Get more value from the celeb endorsements, perhaps by making them available for questions from the public through webchats or something similar, or even just by doing some video with them to make it more interesting
  3. Create a space for people to talk about this issue with each other – maybe just a Facebook group, something simple
  4. Make the process of providing photos of poor labelling more fun and social – make it an instantly updated online photo gallery. Accept photos from mobile phones and services like Flickr. Maybe even create an iPhone application to do it.

What I think this makes clear is that whilst people have been critical of Labour’s efforts online, the other parties by no means have it licked themselves. Also, for a campaign to be really successful I think you have to let people feel like they are a part of it, and make it their own. Throwing PDFs at them and getting them to sign a petition does doesn’t real cut it.

PermalinkThe Conservatives’ ‘Honest Food’ campaign

Monday, 16 February, 2009

Convening through reporting

David Wilcox has published another great thought-piece on social reporting and exactly what it is and where it fits:

I’m delighted to find there’s increasing interest in social reporting around events … which may start with an enquiry about how to capture some video interviews, but can lead to a discussion about how an organisation may network with its members, clients or customers.

David, along with some colleagues, is building up some resources on social reporting, including a wiki and a toolkit.

He also mentions some of the stuff I have been doing:

Nevertheless, more and more corporate and public sector event organisers are interested in social reporting, not least through the efforts of Dave Briggs, who is a real wizard with different social tools. I must compare notes with Dave on his use of Ning for UKGovCamp09, where all participants get a profile and personal blog with ability to contribute their own photos, videos and forum comments. It is a great environment within which anyone attending an event can become a social reporter, learn about social tools, and develop new relationships online that build from connections made at the event.

What Dave is starting to do, I think, is show a way forward for social reporting as one way in which an organisation can use its events to develop the new convening role that Clay Shirky talked about in his interview with Amy Sample Ward. My analysis here.

The use of Ning to build up buzz before, during and after an event was really brought to my attention by Tim Davies with the Youth Work Online event and network. That really showed what could be done by giving people a place to meet and talk before turning up to an event, and to report and develop ideas afterwards. As much as I would like to take the credit, I really can’t!

However, especially with UKGovWeb, the people participating are already heavily networked and web-savvy. It’s also a bunch of people who don’t have a comprehensive, open online community to join, so I really hit the ground running in a way that I don’t think would happen with a different group.

Elsewhere on the social reporting front, I’ve done three bits of work using a modified WordPress template which aggregates different feeds using tags on services like Flickr, delicious, Twitter and others. It’s not perfect, but it worked well with Cisco, IDeA and the Social Media Exchange.

The beauty of this approach is that it isn’t ‘just’ an aggregator – being built on WordPress there is a blog there too, so if others want to be able to contribute by blogging for the first time, in a ‘safe’ environment, they can. Using something like PageFlakes to map what’s being said on the web misses this learning opportunity.

(Incidentally, I’m in the process of rewriting the social reporting WordPress theme entirely. It’s going to be a lot slicker, and will be much easier for people to use – telling it what tags to track will be a matter of setting an option in the WordPress admin panel, likewise changing basic colours and a logo.)

I think, in the end, that it comes down to what the purpose of the online reporting is. Some people just want a record of what happened, some people want to build something that people will use again and again in the future. Either way, I think it begins to blur the edges of an organisation just a little bit.

PermalinkConvening through reporting