Building networks in Twitter

Neil Williams has a nice post about the way he has built up his network using Twitter:

Twitter, the micro-blogging site to rule them all, has introduced me to more relevant contacts more quickly than any other web 2.0 tool. Or other human being for that matter.

Some people just don’t like Twitter, and that’s fair enough, although I think that much of the time it’s more that they don’t like the way some people use it. One example of terrific use of it, though, comes from local government, of all places.

Quite a few local authorities have Twitter feeds now, as an extra channel of communication between the council and the folk who live in the area. OK, so there are unlikely to be that many Twitter users in each authority’s locality, but as an add-on bit of comms stuff, it’s pretty cool.

However, quite a few of the web teams behind these feeds have set up extra ones, which represent just the webbies themselves. So, not a feed with information about council, but actualy with news of what the web guys are doing and which they use to talk ides through with others. These feeds are seeing a considerable amount of activity and are increasing the interactions between these teams to an extent which I really don’t think happened before.

What’s even better though is the fact that others are being drawn into these conversations as well – it being Twitter, this is no walled garden. So when one local gov web team asks what people think about some of the stuff they are doing, they get responses from not just other local authority folk but also feedback from people like me, who might have a different perspective on things.

It’s a great example of the use that these social networks can bring, as long as you approach them in an open, and collaborative way, of course.

The local gov web team twitter feeds are:

  • http://twitter.com/sdcwebteam
  • http://twitter.com/shcinternetteam
  • http://twitter.com/SBCDevTeam

Have I missed any?

Effective collaboration with wikis

Chris, the Digital Pioneer, asked in the comments (and on his – I assume Chris is a he! – own blog) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents.

Much of this stuff is standard across any kind of online community, and I don’t claim to be very original in any of this. However, for what it’s worth, here are my thoughts:

1. Identify who might be interested

There’s no way you will pinpoint every person who might be interested in what you are collaborating on. However, you should be able to spot the people you are aware of who will definitely get things going. This might be because they have a track record of getting involved on this issue, or that they know their way around these kinds of processes. Either way, they are useful people to have around.

Reach out to these guys and let them know what you are planning to do. Keep the specifics around the tech side of things vague, but recommend they encourage others to get in touch, so you can use other people’s networks to create a bigger list of initial collaborators.

Also find out at this stage roughly what level of tech-savvyness there is among this initial gang. Find out how they like to communicate – do they prefer email, discussion forums, or are they happy getting their hands dirty with a wiki? This will help inform which platforms you choose.

2. Put a platform together

Bearing in mind what you found out in step 1, decide at this stage what wiki system you want to use. The fundamental factor is to keep things as simple as you possibly can. Other issues include whether you want to host it yourself or are happy for the content to be sat on someone else’s server, and whether you need to restrict access. On the first point, by and large hosted wikis are far easier to use and more functionally rich than those which you manage yourself. On the second, make it as open as possible, so that there are few barriers for people to get involved.

I am a particular fan of Wikispaces, because they are quick, easy to use, and can allow you to have your own space to create as many wikis as you like under your own banner, each with their own access privileges. The other cool thing about Wikispaces is that each wiki page has a discussion forum attached to it, allowing for threaded discussion about the content on that page – ideal for those who don’t feel comfortable about editing pages themselves but who nevertheless would like to suggest a change. The cost for Wikispaces goes from free to £4,000 a year, depending on what you are after.

Other hosted options include pbWiki, Stikipad (see comments), Wetpaint and Wikia. Most offer, like Wikispaces, different levels of customisation for different prices.

MediaWiki – the platform that Wikipedia, amongst many other wikis, runs on – is probably the best of the free self-hosted options. It lacks Wikispaces’ easy wysiwyg editing, and the talk pages for each entry aren’t as easy to manage either. It is however easy to set up and open source. Other self hosted options include the free PMWiki or the paid-for SocialText or Confluence.

3. Get the content on the wiki

This, depending on your starting point, can be a quick or a very labour-intensive job. Copying and pasting text from other documents is fine, but when it is from (say) a PDF some cleaning of the formatting is likely to be necessary. Make sure you factor the time in to get this done.

Don’t forget your users when adding content to the pages. Consider adding some consistent header text to the top of each page, explaining what the content is, how it can be edited or discussed, and how the wiki administrators can be contacted for help, etc. Ensure that you take into account what people told you at stage 1. If people say they like to respond by email, make sure there is an email address they can send comments to, and a process for getting those comments onto the wiki.

Ensure that the navigation for the wiki makes sense and that people will be able to find the bits they are interested in easily. Test it out on some of your initial group to get their thoughts. Maybe find a complete web-novice in your organisation to take a look and see how they get on with it.

4. Set the rules of engagement

Having rules is boring, but a lot of people like them. Part of this will come into the page heading text I mentioned in step 3, but it is probably worth explaining again on a separate page. Make it explicit who should have view and edit rights to the content and also how vandals will be dealt with.

It might also be worth explaining exactly what will happen to people’s content that they add, who it ‘belongs’ to and under what licence it is published online. These things shouldn’t matter to most people, but those that do care do so loudly.

It probably is also a nice idea to explain what the aim of the whole exercise is – what is the eventual output likely to look like? And how will those who have collaborated on it be credited?

5. Invite and manage contributions

Now invite your initial group to come onto the wiki en-masse to start collaborating on the content. Keep it to this gang as much as you can to start off with. Any problems in the structure of the site or the way content is made available will soon be spotted and fixed.

Other things will be bound to go wrong at some point. People will accidentally delete entire pages of content, for example, and panic about what to do about it. Make sure you and your team are keeping a constant online presence to monitor what’s happening so you can react quickly to a) calm down the person who has just ballsed things up and b) put things right so the project retains at least a veneer of professionalism.

6. Market it

To get people involved beyond your core group of volunteers, you need to get eyeballs. Post to relevant forums, blogs and mailing lists about what you are doing. Telephone other contacts and get them to sign up. Stick a link to the wiki in your email signature. Mention it in every letter you write.

Don’t forget that you are asking people to give up their time to help you out for nothing in return other than the kudos of actually being asked for their opinions. Some will jump at the chance, others will need more persuading.

7. Get everyone in a room

At the very least, have a party at the end of the exercise to thank everyone. But even better, have one towards the beginning too. Even online networking fanboys like me appreciate that to get trust in a community, you have to meet one another face to face first. OK, you don’t have to, but it really does help.

Maybe you could have a wiki day – a big room with lots of laptops, wifi, flipcharts and post-its, where everyone does their best to get as many quality edits done as they can, chatting to each other and developing ideas in real life. Plenty of coffee and sandwiches would probably help too.

8. Chilax

Involvement in any activity like this one will involve the acceptance of a significant loss of control and messiness in the way things develop. This is good, don’t try and fight it.

Do moderate offensive or stupid content – that does no-one any favours. But if things are developing in a direction you didn’t expect, or don’t like, let it. Have a conversation about it. Examine your own preconceptions and assumptions and see if things can be worked out another way. But don’t go round reverting pages because you don’t agree with them.

9. Get the output sorted

Finally, make sure there is a recognised output at the end. Hopefully this could be some sort of document that people who like documents can read. Make sure it is full of links back to the wiki so that people can see who developed what idea, and how that idea changed from the original.

Make sure that a description of the process is included in the final document, and that everyone who contributed is credited. Go back to those forums, blogs and mailing lists that you punted the idea around on and let them all know how it finished. Make a fuss about the fact that this stuff works!

10. There is no tenth point

Sorry

Getting wiki with it

Interesting stuff going on at the Foreign and Commonwealth Office, with a wiki being built by Ben Hammersley using MediaWiki with a bit of skinning and the addition of a few plugins, like that which adds social network type features to the wiki.

It’s a nice piece of work, though I have personal reservations about MediaWiki as a collaboration platform, rather than just community-publishing content. But then it’s free as in beer and speech, and very quick to deploy.

Let’s hope that this wiki experiment isn’t vandalised to death like the last one that a department headed by David Miliband experienced.

In other wiki news, I have been taking a look at the white-label services offered by wiki-hosts Wikispaces today. For £500 a year, you can have as many wikis as you like running off subdomains of a web address of your choice. Each can have it’s own access criteria, and with the rich and easy to use functionality of Wikispaces, it’s an absolute bargain.

Power of Information Task Force

Tom Watson posted up his speech announcing the Power of Information Task Force on his blog yesterday and it contained some really good stuff. I guess that those who want to can snicker about the notion of creating a task force to promote innovation (shouldn’t we be organising without organisations?), but I’m glad that there will be some folk looking into this stuff, and it would be nice if they do so in an open and collaborative way.

Only last week, the Prime Minister became the first head of Government in Europe to launch his own channel on Twitter, which I can tell you from experience, is extremely useful to his ministers at least.

But we need to make it easier for others too.

Hazel Blears
with be leading this agenda when her department will address this in a White Paper on engagement in the summer.

But I want to take the Power of Information agenda further and do it faster. So today I am announcing the establishment of the Power of Information Taskforce. I’m pleased to say that Richard Allan has agreed to Chair the Taskforce. Richard has a vast breadth of knowledge in this field. He’s also an all round good guy and I know he will help us provide clarity to government departments as they contend with the power of information agenda.

Most interesting for me were the bits that focused on community engagement and participation. Let’s have a look at one or two now.

And in the week where the digital world went crazy over Mystarbucksidea.com (I’ve already voted for free Wifi), NHS choices launched a blog about diabetes, bringing together the people who treat the illness and the people who receive treatment. It’s a brilliant ideas and hopefully will foster a new information community who can work together to improve things.

I was diagnosed a type 1 diabetic about a year ago, so have quite an interest in this. I was 27 when I was diagnosed, which is a funny age I think, and led to it taking quite a while for the doctors to figure out if I was type 1 (meaning injections) or type 2 (meaning I had to eat less). I still haven’t got to grips with it yet: I’m supposed to inject myself four times a day but manage it twice at best, largely with the result that I feel pretty crap all the time. Last summer I was hospitalised twice and suffered a crippling bout of depression. I guess I am exactly the sort of person that this blog is supposed to be reaching out to: I’ve got the disease, I’m crap at dealing with it, and I like blogs. I hadn’t heard about it though, which renders it pretty useless. Still, now I do, thanks to Tom, I’ll engage with it, leave a comment or two and see what happens. The blog idea is nice, but I wonder whether more of a social network type approach would be better – linking me up with other diabetics who have been through similar issues.

My officials have been working up draft guidance on how public servants can use social media. And the Power of Information Report made a series of recommendations about this too.

I want the taskforce to ensure that the COI and Cabinet Office produce a set of guidelines that adheres to the letter of the law when it comes to the civil service code but also lives within the spirit of the age. I’ll be putting some very draft proposals to the taskforce to consider later this week.

Here, here. I wrote in the wake of the Civil Sef affair that Public servants should be blogging, or engaging through other social networking tools. Public servants are too often characterised as faceless bureaucrats and the more that can be done to dissuade people from that notion, the better. But to get more public sector workers being open, they need to feel safe to do so, and sensible policies will help to do that.

We will also look at, and learn from, the way people are communicating with each other.

The 19th century co-operative movements had their roots in people pooling resources to make, buy or distribute physical goods. Modern online communities are the new co-operatives.

This is a point I have been meaning to blog about for some time: the relationship between online collaborative communities and the co-operative movement. The point is that while the tools are new, the relationships aren’t, and people have been working together to tackle problems since the year dot. What the tools do is make the process easier and more transparent and because they also make it easier to do without forming institutions or organisations, they also remove some of the political undercurrents too. More needs to be written on this, I think.

And when we know we get a delivery channel right we should use the ‘collaboration’ part of Ed’s vision to best effect, to gain, social leverage, as Professor Shirky would say.

Let me use a recent story to illustrate this point. I recently registered my local Labour Party with groupsnearyou.com. This is a new site provided by the MySociety people. It’s a site for people who run small scale community focused groups.

Through the site, I found West Bromwich Freecycle.

I’m the Member of Parliament for West Bromwich East and I didn’t know about an important recycling initiative going on in my own patch. This information now means that a bag load of clothing for a small child and a habitat sofa are about given a second chance to give pleasure.

Nice example, not least because of the use of an existing network to connect with others. The delivery channel – in this case the connecting of local groups – does not therefore need to be created by the government, or the Labour Party, rather by interested folk, doing things in an open and collaborative way like MySociety does.  This taps into another long running question of mine which asks whose responsibility is it to push for improvements in civic life using social tools? Is it the government, at whatever level? Is it organisations like MySociety? Or is it every individual with a laptop and a broadband connection? I am beginning to suspect the answer is the latter – individuals pushing the boundaries and demonstrating where the value is, with the institutions following up once the point has been proved. Organisations like MySociety can help but they aren’t necessarily needed

Overall, a great speech to hear from a cabinet minister. I look forward to seeing what happens next.

The culture of collaboration

Steve Dale writes about the need for organisations to consider the cultural as well as the technological issues around collaboration and communication using the web”

An excellent posting from Shawn over at Anecdote about fostering a collaboration culture. A good corollary to my recent postings about what I see as growing and misplaced belief that Web 2.0 is the solution to more effective knowledge sharing. They key point I was trying to make is that technical solutions (blogs, wikis, RSS) by themselves do not create, nurture or develop learning and sharing communities, or improve engagement between government and citizens. I emphasised the importance of people in the equation, both in terms of skilled facilitators (those who support and encourage conversations and collaboration) and the willingness of the users themselves to actively engage (e.g. a shared domain of interest). Shawn refers to fostering a culture of collaboration, which I think is quite often overlooked by those who are rushing headlong into implementing Web 2.0 facilities in order to achieve better knowledge management.  To put this into perspective, the investment (time, cost and support) for the ‘people and process’ side of the communities of practice being developed across local government exceeds the cost of the technology by a factor of ten or more. Furthermore, this is recurrent cost and not a one-off capital expense.

I’m delighted that Steve is already signed up with the etoolkit project wiki, as getting this balance right is key to the success of the project. The toolkit we are developing will make clear the complete costs of implementing a social media solution to a problem, including people’s time and training, as well as the financials. Social media and web 2.0 are quick and easy to do, but not so quick, and not so easy to do well.