Decline and fall?
Twitter has been taking a bit of a pasting in the technology media world recently. Could this mean it is facing a bleak future, and could become the new MySpace, or Friendster? Or even – the horror! – FriendsReunited?
Social Media
Online PR – join in or be left behind
I admit it: I wasn’t always that interested in the internet and social media.
In all honesty I was a tad old-school – I’d started out as a newspaper journalist before the internet really took off, and before social media became mainstream.
Digital visions
I spend a fair bit of time talking to local councils and the like about taking a strategic approach to digital stuff, although usually it is mostly around engagement, and a bit of communications.
It’s important – simply to know what you want to achieve and why. As soon as you have those things figure out then it’s easy to choose the right tools and channels to help you get there.
Taking a strategic approach though doesn’t necessarily mean you need a bit of paper, with ‘strategy’ written on it. Sometimes just having thought about the issues is all you need to do. A quick look on Twitter or Facebook and it’s pretty straightforward to spot those that haven’t even done that!
However, there are times when a bit more of an in depth look at all things digital are required. After all, the bits of an organisation like a local council that are affected by the internet go way beyond just the communications team.
Introducing Kind of Digital’s digital engagement training library
Quite excited about this! Affordable, scalable digital engagement training for your whole organisation. Get access to over one hundred instructional videos on how to use digital tools to engage with citizens and communities. From getting started with Twitter and Facebook to publishing open data and developing a social media strategy. We offer the best value … Keep reading
Being good at work
Lovely post from Stephen Hale: I think the culture and tools of social networking can go a long way to improve how people manage and share knowledge inside an organisation, and increase individuals’ productivity at work. Lots of people could be a little bit more productive if they used more of behaviours and the tools … Keep reading