The importance of community management

One of the great arguments in favour of employing social web tools is the fact that they are pretty quick, and usually cheap, to put together. However, that’s not taking into account the other costs, one of which is managing the community created by such sites. This entails a number of things: welcoming new people, … Keep reading

Meatball Sundae

I’m working my way through my dead tree reading list, and right now I’m burning through Seth Godin‘s Meatball Sundae. It’s terrific stuff. Here’s one nugget from early on in the book -a list of ‘the foundations of new marketing’. It works for stuff other than marketing, though, I reckon, and might serve as a … Keep reading

ReadWriteGov Update

Bookings are flying in for ReadWriteGov, the social media shindig I am organising along with Fran Paterson, which will be held at Peterborough City Council on 29th October. Responding to a bit of feedback I have received, I have added an option to pay the (miniscule) cost of the tickets by requesting an invoice, which … Keep reading

10 Social Media Steps

10 Social Media Steps is a guide to how people with very little experience get get engaged with social web tools. Taking in a whole range of different services, from social networks to photos sharing to social bookmarking and blogging, I’ll be introducing each tool in an easy-to-understand way, using as many different types of … Keep reading