Tag: marketing

Bookmarks for April 11th through April 16th

I find this stuff so that you don’t have to.

  • A New Approach to Printing – “a service that enables any application (web, desktop, or mobile) on any device to print to any printer.”
  • Governments and Citizens: You Don’t Own Your Tweets – This is a really interesting piece on ownership of online content.
  • Beauty is the new must-have feature – “I’m predicting that we’ll start to have a non-functional requirement around making beautiful experiences when we build systems, and that we’ll be rubbish at it when it happens.”
  • Follow Finder by Google – “Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow.”
  • Enterprise 2.0 and improved business performance – “Despite growing evidence, which I’ve presented here and elsewhere, there still remains for many people a real question about the overall ability of social software to improve how organizations get things done.”
  • calibre – E-book management – Really handy (for a Kindle owner, anyway) open source, cross platform ebook conversion tool.
  • Why does government struggle with innovation? – “If innovation is becoming a core attribute required by government organisations, merely to keep up with the rate of change in society and the development of new ways to deliver services and fulfil public needs, perhaps we need to rewrite some of the rulebook, sacrificing part of our desire for stability in return for greater change.”
  • The Biggest Obstacle to Innovation – “There are many candidates for the biggest obstacle to innovation. You could try lack of management support, no employee initiative, not enough good ideas, too many good ideas but no follow-through just for starters. My nominee for The Biggest Obstacle to Innovation is: Inertia”
  • Lichfield District Council – Open Election Data Project Case Study – “An early adopter Lichfield District Council has been actively sharing a range of local data for some time. In March 2010 the Council was the first authority to make its local election results openly available as part of the Open Election Data Project.”
  • Google Docs Gets More Realtime; Adds Google Drawings To The Mix – Me likey!
  • YouTube – SearchStories’s Channel – Make your own Google search story video – like in the Superbowl ad. Cute.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Bookmarks for April 5th through April 10th

I find this stuff so that you don’t have to.

  • Social Media Security – "We have found a huge lack of accurate information around security issues and awareness of social media. This website aims to help educate users of social media of the threats, risks and privacy concerns that go with using them."
  • E-government is not a financial cure-all – "Whoever is in charge after 6 May, I expect the drive towards "smarter government" (or whatever catch phrase replaces it) to continue. There are simply no other tools in the box. But whoever is in charge will avidly wish someone had made a bolder start while the going was good."
  • bantApp.com: Bant Diabetes Monitoring App for the iPhone and iPod Touch – Interesting iphone app for diabetes management, via @robertbrook
  • Two models of open innovation – "Based on our recent experience of working on open innovation projects, and also building upon a great paper by Kevin Boudreau and Karim Lakhani, we have concluded that there are two distinct ways of doing open innovation – creating competitive markets or collaborative communities"
  • Let government screw up – "I have the opportunity to speak to groups across government about the benefits, challenges and potential costs of social media. In the face of institutional anxiety, I’ve argued that social media is a positive environment that encourages experimentation. In fact, online users are willing to accept mis-steps and stumbles from government organizati0ns simply because it demonstrates initiative and ambition, if not expertise."
  • Project Spaces: A Format for Surfacing New Projects – home – "The event format I'm calling Project Spaces has emerged from working with various collaborators to facilitate events for communities actively engaged and committed to finding better ways to do things."
  • Can Open Office Escape From Under A Cloud? – "I do see a future for Open Office in the enterprise — one that’s closely tied to integration with collaboration, content management, and business processes and facilitated by the likes of Oracle and IBM."
  • A democratic view of social media behaviours – Interesting action research post from Catherine – plenty to chew on here.
  • Digital exclusion, porn and games – "I wonder if – as with mobile phones – there’s a certain, influential generation that see the technology as being more than just a technology. And instead, a marker for a whole way of life they just haven’t accepted yet."
  • Social media measurement – Great stuff from Stuart Bruce – debunking a few myths and some marketing BS.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Bookmarks for March 16th through March 18th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Bookmarks for March 13th through March 15th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Blogging for nothing, and your clicks for free

I started writing a blog because I was hacked off with nobody listening to me at work when I tried to discuss with them the ideas I had for using the internet to make the work we did more interesting. I found that by writing stuff in public, online, people who were interested found it useful, and talked to me. Later on, people found it so useful they gave me work based on what I wrote here. It was a kind of freemium business model, though I never planned it that way.

After all, in the archives of this blog is an awful lot of information about how organisations can innovate around the way they use the internet, and what lessons they could learn from internet culture. If the people that wield budgets read it properly – and trusted their own staff a little more – they probably wouldn’t need to hire me, ever. But don’t tell anyone that.

Dennis Howlett writes a really interesting and informative blog called AccMan which “concentrates on innovation for professional accountants with a strong leaning towards the technologies that drive client value”. Don’t worry though, it’s a really interesting read. The other day, Dennis posted about a couple of related things: one, that he spent a lot of time providing free advice off the back of his blog posts via other channels like email; and secondly, that as a result of this, he would be making some of his blog content available only on a paid for basis.

It’s an interesting response to an issue that probably didn’t exist until recently. The question is, I guess, once you start giving stuff away for free, is it impossible to withdraw, even partially, from that position? And do people then expect you to provide everything for free? In other words, just because I provide advice, guidance and opinion for nothing here on DavePress, does that obligate me to answer people’s questions on email for free? I, like Dennis, find myself doing it all the time.

I guess this is an issue a lot of content businesses are wrestling with at the moment, newspapers especially.

Don’t worry, I can’t see myself charging for what I publish here anytime soon – I doubt there would be many takers. I’m happy using the blog to develop my ideas, and develop a bit of goodwill in the hope that can turn itself into paid work at some point in the future.

Meatball Sundae

I’m working my way through my dead tree reading list, and right now I’m burning through Seth Godin‘s Meatball Sundae. It’s terrific stuff.

Here’s one nugget from early on in the book -a list of ‘the foundations of new marketing’. It works for stuff other than marketing, though, I reckon, and might serve as a useful way of describing what worldview 2.0 might be:

  • Direct communication and commerce between producers and consumers
  • Amplification of the voice of the consumer and independent authorities
  • The need for an authentic story as the number of sources increases
  • Extremely short attention spans due to clutter
  • The Long Tail
  • Outsourcing
  • Google and the dicing of everything
  • Infinite channels of communication
  • Direct communication and commerce between consumers and consumers
  • The shifts in scarcity and abundance
  • The triumph of big ideas
  • The shift from ‘how many’ to ‘who’
  • New gatekeepers, no gatekeepers

I wonder how many of these things can be applied to government and the governed, rather than producers and consumers?