Why senior managers need to lead online

I wrote a thing for the Guardian’s Public Leaders’ Network:

The explosion in online innovation throughout public services is seeing more and more activity taking place on the net, whether via interactive websites, or mobile applications. Networks such as Twitter and Facebook provide opportunities for knowledge sharing and problem solving on a scale unimaginable previously – and those in senior positions have to be a part of this conversation.

New Zealand government social media guidance

More examples of advice and guidance on using social media tools in government, this time from New Zealand.

The first bit is the High Level Guidance, described as helping:

organisations when they are trying to decide if they should use social media in a communications, community engagement, or a policy consultation context.  It is intended to be useful to managers and leadership teams, but also provides basic principles, code of conduct issues, and templates that are important for practioners of social media.

You can download it here.

The second is the Hands-on Toolbox, which

has been written to help practitioners who are setting up social media profiles and using the tools on a daily basis.  It has been written for public servants with limited experience using social media, but also offers tools and tips that will be useful for those practitioners who have been using social media for some time.

You can download that here.

The Twitter guide, updated!

One of the more popular things I have written is the guide to using Twitter in the public sector, published by my good friends at Learning Pool.

It was first produce a couple of years ago and was due an update, which has finally happened!

You can download the new version from the Learning Pool website – all for free, of course.

It would be good to get some feedback on the guide, and to hear what might be good to add to the next revision.

Don’t forget the Kind of Digital one page guides to various social media tools, which might be of use too!