Am reading an excellent book at the moment – Open Leadership by Charlene Li.
Fans of dead-tree web 2.0 reading will be familiar with Groundswell, which Li co-authored and was chock-full of interesting case studies – mostly from the US private sector – around how collaborative relationships with customers, often using the web as a platform, lead to success.
Here’s some of the blurb for Open Leadership:
Open Leadership reveals step-by-step, with illustrative case studies and examples from a wide-range of industries and countries, how to bring the precision of this new openness to both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy.
It’s a great read too. One of my favourite bits is where Li lists early on five new rules for leaders to bear in mind when managing relationships:
- Respect that your customers and employees have power
- Share constantly to build trust
- Nurture curiosity and humility
- Hold openness accountable
- Forgive failure
You can get a flavour of the book with this free snippet:
I find this stuff so that you don’t have to.
- Roundup: Social Media Monitoring Tools – WebWorkerDaily – Useful list of dashboard-like monitoring tools.
- It is not about our App, It is about the User’s Data and Context | Zoho Blogs – “…whichever app the user happens to be, it pulls relevant information from other apps, and displays it in the right context”
- Google Apps Marketplace – “The Google Apps Marketplace offers products and services designed for Google users, including installable apps that integrate directly with Google Apps.”
- Google Reader – Play – “elcome to Google Reader Play, a fun, fast way to browse the most interesting stuff on the web, personalized just for you. We’ll keep track of the things you star, like, or share, and we’ll show you more stuff you’ll like the next time you use Reader Play.”
- Plan for Welsh councils to work together collapses – “Local government reorganisation which cuts the number of councils is the only realistic option.”
- Crown Copyright switches to Creative Commons – Information World Review – “Click-Use, the licence that for the last decade has authorised anyone to reuse government and Parliamentary information, is to be phased out by May.”
- Google – public data – “The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate.”
- Steve Bridger › Putting your people at the heart of your social media strategy – “This was the title of a talk I gave at the end of February and I think it is important, and frankly, worth repeating over and over.”
- Social Media Resources – The Altimeter – Useful wiki, full of lots of social media goodness.
- publicSIRO – Public Sector Information Security News – New blog from Ian Cuddy cataloging public sector data losses.
You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.
You can also see all the videos I think are worth watching at my video scrapbook.
I have been reading Li and Bernhoff’s Groundswell just recently, and I came across an interesting division of levels of interaction with the social web. I’ll type it out here for your edification.
- Publish a blog
- Publish your own web pages
- Upload video you created
- Upload audio/music you created
- Write articles or stories and publish them
- Post ratings/reviews of products or services
- Comment on someone else’s blog
- Contribute to online forums
- Contribute to/edit articles in a wiki
- Use RSS feeds
- Add tags to websites or photos
- ‘Vote’ for websites online
- Maintain profile on a social networking site
- Visit social networking sites
- Read blogs
- Watch video from other users
- Listen to podcasts
- Read online forums
- Read consumer ratings/reviews
Whilst we may want to pick away at the odd thing on the list, I think it is broadly right in terms of the degrees of participation. The key thing is to understand both what it is that these groups want out of their web ‘experience’ and making sure the tools you use can meet that need. The other thing to consider might be how, if at all, you can encourage people to move up into the next category: to try and get some inactives spectating; and some critics creating.
I suppose it goes without saying, really, but if you were to visualise the list above in terms of the numbers within each group, it would be a pyramid, with lots of inactives and spectators but very few creators at the top. Perhaps this is how it should be, else we really would get drowned in the resultant noise.
What do you make of these levels of participation, and how could they be used in planning a social media project?