There are no digital silver bullets

In a fairly complex world, everyone yearns for a simple solution. The one thing they should do to make things better. The single solution to all their problems. Digital transformation is no different, and many of the marketers working in…

Collaboration – 10 steps to success

Digital tools provide great ways to collaborate online. Whether working with a smallish team to co-create a document, or engaging the wisdom of the crowd to build a list of ideas, the net allows us to work with people at…

JFDI vs Being Boring

Light blogging recently, I’ve been gadding about talking at a load of events – which is fun and rewarding in its own way, but doesn’t really help with getting any work done, nor with writing here. Last Wednesday I was…

Social processes

The following presentation was linked to by Dennis Howlett, who said: The…slideshow from Mark Masterson makes the point that when dealing with exceptions, the best tools available to us are the knowledge that resides in people’s heads. Ergo – the…